It’s a common misconception that men don’t spend as much time on their appearance as women. Aesthetic treatments for men are up some 30 percent since the early 2000s, and you can bet that countless hours spent analyzing our appearances on Zoom will only increase that figure. “Over the past few years, more men have been seeking cosmetic procedures to help them look and feel rejuvenated,” says Farhad Ardesh, MD, a Beverly Hills-based double board certified facial plastic and reconstructive surgeon. “We have seen a significant increase in the number of male patients over the last three years.”
These days, men’s procedures make up more than 50 percent of his practice, with most of his male clientele seeking a refreshed, youthful, and natural-looking result. This includes treating fine lines and wrinkles, firming the skin, and reversing the sun’s damaging effects. Here, we break down the most popular ‘tweakments’ (i.e. non-surgical and minimally invasive procedures) men are pursuing.
It should come as no surprise that neurotoxin injections like Botox®, Dysport®, Jeuveau®, and Xeomin® are one of the most popular aesthetic treatments men are opting for. These injections can relax horizontal forehead lines, minimize the appearance of frown lines, soften crow’s feet, and subtly lift the brow. “It’s a five-minute, in-office procedure that is nearly painless,” Dr. Ardesh says. When Botox® is done by a professional who specializes in men, the results are natural and allow the patient to move their face without looking frozen or forced. Side effects include minor redness, swelling, and pain at the injection site. Neurotoxin injections take about two weeks to kick in and last three to four months.
Dr. Ardesh says that male patients are increasingly coming to him looking to address fullness in their necks and double chins. “The latest and most effective non-surgical treatment for neck fullness is FaceTite™ by InMode, which applies radiofrequency energy under the skin with a probe,” he explains. The treatment melts the fat and tightens the skin, resulting in a more defined neck and jawline. “The procedure uses numbing medication in the office and takes about two hours to complete,” Dr. Ardesh notes. Post-procedure swelling and bruising last about a week, but you can return to work the following day. The results of FaceTite™ evolve over the course of a year, and a treatment typically costs around $5,000.
3. Morpheus 8
To address sagging skin on the face and neck, Dr. Ardesh recommends Morpheus 8. The procedure combines microneedling and radiofrequency to stimulate collagen production. “The treatment tightens unwanted laxity by increasing collagen formation, which also gives the skin a favorable glow,” Dr. Ardesh states. The whole process takes an hour and is safe for all skin tones. Morpheus 8 can also be used as an acne scar treatment, helping to minimize the appearance of scarring on the face. Mild swelling and redness is common in the first 24 hours. The cost? Around $1,500 for a treatment.
4. Facial Fillers
“Men also desire a strong and well-defined jawline, a classic sign of masculinity," Dr. Ardesh says. Chiseled jawlines can be achieved with little to no downtime, if you’re using dermal fillers. The in-office procedure lasts around 15 minutes, and patients enjoy immediate results. Swelling and bruising are common for the first week or so, after which results can last for upwards of a year depending on the type of filler employed. Dr. Ardesh suggests one to five syringes (at around $900 each) to reap the full benefits of filler.
5. Facial Hair Transplant
Lately, Dr. Ardesh says that more men are growing beards or facial hair stubble, which creates the illusion of a stronger jawline. He recommends a minimally invasive FUE beard hair transplant for those who want denser facial hair. The treatment transfers the hair from the back of the head (or some other donor site) to the face. “The procedure is performed in the office with numbing medication and takes four hours,” Dr. Ardesh explains. “The recovery takes about one week.” Patients can return to work the next day, though patience is key. It takes an average of six to 12 months to see the full results. Facial hair transplants range from $5,900 to $11,900, depending on the amount of hair needed.
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