The 20 Best Eyebrow Pomades, Powders, And Pencils To Boost Your Brow Game

Brow products that’ll add major arch emphasis for every style and budget.
Written by Témi Adebowale
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The 20 Best Eyebrow Pomades, Powders, And Pencils To Boost Your Brow GamePuppy 4/Shutterstock

Whether you’re after Cara Delevingne’s bushy brows or prefer the more defined arches of ‘90s fame, it’s easier than ever to achieve your perfect brow at home — so long as you have the right tools in your arsenal. The eyebrow boom of a few years ago hasn’t let up in the slightest, which means the market is flooded with a product for everyone.

So, which type of brow product is best for adding arch emphasis? Generally speaking, pomades and gels will give you more coverage, while pencils and powders are buildable but lighter. Celebrity makeup artist Sandy Linter says that she often looks at brow texture to determine which product to use. Her tips:

  • Try a brow pomade for lifeless arches
  • Use a brow gel if your brows are unruly
  • Brow powders are great for adding color
  • Get more definition with a brow pencil

Then there are the tools. From tweezers to spoolies, the perfect brow often relies on these items for a brilliant finish. To narrow down your options, we compiled a master list of the best brow products and tools for every style and budget. Happy brow hunting!

Brow Pomades

Anastasia Beverly Hills DIPBROW Pomade


Considered by many to be the VIP of brow products, this smudge-proof and waterproof pomade comes in 11 full-coverage shades that you can count on to stay in place all day. $21,

Makeup Revolution Soap Styler


Looking for a way to DIY the brow lamination craze? This colorless, soap-inspired pomade keeps brows looking full and fluffy while setting them in place. Oh, and it comes with a built-in mirror and brow brush for easy touch-ups. $8,

Tarte Frameworker Brow Pomade


This brow pomade comes in eight rich shades that can be used for everything from outlining your brows to filling them in. And you won’t have to worry about any fading during the day, as the Amazonian clay in the pomade helps to minimize oil around the hair follicle to keep the pigment in place. $17,

Tood Turn It On Soap Brows


Waxes are often used to set brow hairs in place after applying product to them, but this vegetable-based soap gives long-lasting hold, definition, and volume to bare or filled-in brows. $22,

Brow Gels

Glossier Boy Brow


Boy Brow is a cult-fave for a reason. The creamy gel formula is inspired by hair pomades, so it’ll give your brows color and hold without any stiffness or flaking. $16,

Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel


Not your average brow gel, Benefit’s bestseller actually contains tiny microfibers that adhere to skin and brow hairs to create the illusion of fuller, thicker brows. If you’re concerned about fallout, don’t fret. The microfibers, like the long-wearing tint, do not budge. $24,

NYX Professional Makeup Brow Glue Stick


Remember the glue sticks from your elementary school art classes that dried down to a clear, matte finish? Consider this the grown-up, beauty-friendly version. The non-sticky and transparent formula will hold your brows in place for 16 hours. $8,

Chantecaille Full Brow Perfecting Gel + Tint


Quick drying and lightweight, this tinted gel formula includes a skincare-inspired peptide additive to promote fuller looking brows and panthenol to straighten strands. $40,

Brow Powders

Jason Wu Beauty Brows Before Boys


We love the name, and we also love the formula. Jason’s Wu’s eyebrow trios are matte, lightweight, buildable, and multipurpose. They pull double-duty as hairline and root touch-ups. $13.99,

Chanel La Palette Sourcils Brow Wax & Brow Powder Duo


This Chanel kit comes complete with just about everything you need to perfect your brows — tinted wax and powder, travel-friendly tweezers, a mini spoolie brush, and an angled brush — in one cute compact. $50,

Benefit Cosmetics Foolproof Eyebrow Powder Duo


Powders are great for creating softer brows, and this duo makes the blending process, well, foolproof. Just as the palette suggests, you can use the lighter hue on front of the brow and the darker hue on the tail or mix them together for a custom shade. $24,

Brow Pencils

Wet n Wild Brow-Sessive Eyebrow Pencil


This dual-ended pencil has an incredibly buildable color payoff at a budget-friendly price point, and the dual-ended spoolie means you don’t have to worry about grabbing another tool to brush through your brows. $3,

Hourglass Arch Brow Sculpting Pencil


We’re particularly fond of the shade range of this vegan mechanical pencil that features a triangular-shaped tip to marry the benefits of a brow powder, pencil, and wax. The nine colorways have distinct undertones (think: platinum blonde and warm brunette) for a natural finish. $34,

Anastasia Beverly Hills Pro Pencil


Want to know the secret to Instagram-worthy arches? It’s all in the concealer. This pro pencil is great for cleaning up the area above and above the brows for a flawless finish. And it can even be used to cover up acne or dark circles. $18,

MAC Eye Brow Styler


Why do we love this particular brow product? It’s water-resistant, self-sharpening, brow-defining, and allows you to draw on hair-like strokes that look like your brows — but better. $19,

Brow Tools

Tweezerman Slant Tweezer


While it’s not uncommon to see people repurpose medical-grade tweezers for their brows, you should reach for a brow-specific tool when it’s time to pluck. These tweezers have a 25 degree slanted tip that is the perfect angle for working against the brow bone. $23,

Schick Silk Touch-Up Facial Razor


For those who prefer a quicker hair removal option, facial razors can (with a bit of practice) be a painless way to shape your brows. $5,

Sephora Collection Makeup Match Brow Brush


Angled tip on one end, spoolie on the other. Perfect. $10,

Tweezerman Brow Shaping Scissors and Brush


Whether you’re a fan of threading, waxing, or keep it au naturel, every brow lover needs a pair of scissors for trimming and a spoolie for brushing in their makeup kit. $20,

Zoeva 322 Brow Line Brush


This brush has a firm, slanted shape that works well with both cream and powder formulas. Plus, it can also be used to apply concealer or highlighter around the brow. $10.50,

All products featured are independently selected by our editors, however, AEDIT may receive a commission on items purchased through our links.

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TÉMI ADEBOWALEis an editor at AEDIT.

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