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While you may be ready to [jet off](https://aedit.com/aedition/airplane-skincare-tips) to your beach vacation or city escape, your packing list needs to be taken care of first. Packing is a very important but, let’s face it, very annoying part of going away. The good news? Your clothes, shoes, and electronics can usually be tucked into a suitcase or carry-on bag without any fuss. Skincare, however, is a totally different story. 

From breakable glass bottles and leaky tubes to the sheer volume of the rotating products you like to keep on hand to address different skin concerns, successfully condensing your regimen for a few days or weeks away can feel daunting. In order to find out what parts of your skincare routine are worthy of taking on your trip and what products can stay home, we tapped two top skincare experts for their insider advice. 

## **Skincare Products to Travel With** 
First things first: Regardless of how short or long your normal skincare routine is, there are a few products that should be classified as non-negotiable. “If you pack like I do (i.e. 24 outfits for a four-day trip), then you might think that you’ll need to bring everything but the kitchen sink,” quips Katrina Moreno Lewis, founder of [Kura Skin](https://www.kuraskin.com/). “But, in reality, you’ll just need a handful of musts.” 

So, what makes the must-have list?

1. [Cleanser](https://aedit.com/aedition/impact-of-beauty-sleep-on-skin-health-nighttime-skincare-products)
2. [Moisturizer](https://aedit.com/aedition/dermatologist-approved-nighttime-moisturizers)
3. [Sunscreen](https://aedit.com/aedition/best-sunscreens-of-2021)

Basically, you’ll want to embrace the [‘skinimalism’ trend](https://aedit.com/aedition/skinimalism-skincare-trend). “If this trio looks familiar, that’s because these are the same core elements that you should be reaching for on a daily basis,” Lewis shares. “Keeping those core daily elements consistent as you travel can be a very good idea.”

As for those skincare extras — like serums and treatments — Lewis says you should consider the number of times you actually plan to use the product and what you intend to use it for. For example, “if you find that using your exfoliant three times a week predictably helps keep your skin clear, then it should go in the bag,” Lewis notes.

## **Skincare Products to Leave at Home**
As for what you can skip, avoid products that have the potential to aggravate or irritate your skin. “Traveling is actually quite stressful for your skin,” says Krupa Koestline, clean cosmetic chemist and founder of [KKT Consultants](https://www.kktconsultants.com/contact). “When your skin is stressed, avoid using too many harsh skincare actives and exfoliants.” That includes [retinoids](https://aedit.com/aedition/guide-to-vitamin-a-retinol-retinoids-in-skincare), [exfoliating toners](https://aedit.com/aedition/best-at-home-chemical-peels-exfoliators), and even clay masks. “Focus instead on calming and soothing products,” she shares. “If you break out while on vacation, just use a clay mask when you're back home to refresh your skin a bit.”

For those that need to be conscious of luggage weight requirements or limited space in a carry-on, Lewis says you should opt for multitaskers. “If you’re flying only with a carry-on, you may have to make a few trade-offs,” she notes. “In these cases, what I typically leave behind are things like sheet masks, which fall into the ‘nice-to-have’ category.” In keeping with Koestline’s calming and soothing advice, Lewis likes to pack a hydrating serum and [facial oil](https://aedit.com/aedition/benefits-of-face-oil-for-all-skin-types). “That combination allows for more layering options and flexibility while on the go,” she shares.

Lewis also cautions that your girls’ trip is not the time to experiment. “This is not the best time to introduce products that you’ve never used before,” she says. “And it’s just about the worst time to swap your whole routine for those miscellaneous little sample packets you’ve been squirreling away.” Koestline agrees, noting that it’s best to “avoid anything new to your skin [while traveling], as it may cause you to react because your skin will be more sensitive than usual.”

## **Skincare Products to Add While Traveling**
As we mentioned earlier, the [stress](https://aedit.com/aedition/impact-of-stress-on-skin-acne-wrinkles-dryness) of traveling can affect your skin. As such, you may decide to add a few products to your travel skincare routine to offset the dryness and irritation that can arise when you’re away from home. This is especially an issue when flying. “The essential key to maintaining your skin during travel is moisturizing,” Koestline says. “Airplane rides and air pollution dry your skin out, so the best way to combat this is to keep your skin hydrated.”

Her go-to hydration kit includes a balm, basic moisturizer, and overnight mask. In the latter category, she’s a fan of  the [Tata Harper Hydrating Mask](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fhydrating-floral-mask-P442748) and [Hear Me Raw Hydrator](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fhearmeraw.com%2Fproducts%2Fthe-hydrator-with-prickly-pear). “These are beautiful formulas with natural hydrating botanicals and clinical ingredients to plump the skin,” she notes. One of our favorites for air travel is the [goodhabit Catch Flights, Not Feelings Skin Shielding Serum](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fgoodhabitskin.com%2Fproducts%2Fcatch-flights-not-feelings-skin-shielding-serum), which is specifically formulated to shield skin from the dry air, dust, and pollution you may encounter while on a plane.

Your travel destination should also inform which products you should swap in or out. “For example, if you’re heading to the desert, you might pack a richer moisturizer and facial oil,” Lewis notes. If your destination is hot and humid, reach for a lightweight hydrator. “These little swaps can be really important to helping your skin stay in balance,” she says.

As for the ever-popular sheet masks and face mists that many influencers and content creators post about using before take off? Both Koestline and Lewis say that sheet masks can be skipped, but face mists can be great — so long as you check the ingredient list. “If you like mists, [rose hydrosols](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.planttherapy.com%2Forganic-rose-hydrosol) are a must-try,” Koestline says. “They act as an astringent toner, anti-inflammatory agent, as well as a hydrator all in one!” Avoid spritizing your face with formulas that include alcohol or other drying agents that can make matters worse.

### **Don’t Underestimate Lifestyle Factors…**
One last note — while being away from your normal skincare routine can lead to skin changes, it’s important to remember that other travel-related elements can affect your complexion. “It’s a mistake to think that how your skin looks and feels is the result of only your skin plus your skincare,” Lewis warns. “There are so many new variables that can enter into the equation while you travel.”

We know climate is one such factor, but so is your overall health and wellbeing. “[Diet can have a huge impact on your skin](https://aedit.com/aedition/best-diet-for-healthy-beautiful-skin),” Lewis says. “If you’re eating out or suddenly ordering a dessert every night, that extra sugar can throw things out of whack.” And then there is the topic of [beauty sleep](https://aedit.com/aedition/impact-of-beauty-sleep-on-skin-health-nighttime-skincare-products). “Don’t forget the stress of travel or lower quality sleep,” she adds. “All these factors can mean a hit to your skin.”

## **How To Travel With Skincare**
Now that you know what to bring, the question is *how* to bring it with you. Whether it be because of size or the material the product is housed in, many skincare products are not well-equipped for transport. Some brands sell travel-size versions of their bestsellers. But, if you can’t find a mini or prefer a more sustainable option, there are a number of travel beauty accessories that are perfect for every type of tourist:

### **For the Type-A Traveler**: Cadence Build Your 6 Bundle 
![AEDIT-Candance](//images.ctfassets.net/zw35sfestf1t/6C46O1rEfyE71zAfWcUI7C/7647bd93cb9969f84eced3476eb75ba2/AEDIT-Candance.jpg)
This editor-approved travel set consists of a set of magnetic honeycombs that can hold anything from serums and [toothpaste](https://aedit.com/aedition/toothpaste-tablets-benefits) to hair gel and vitamins. You can customize the color and icon of each container for a truly personalized experience. $70, [keepyourcadence.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fkeepyourcadence.com%2Fproducts%2Fbuild-your-6) 

### **For the Laid-Back Voyager**: Sephora Reusable Travel Container Set
![AEDIT-Sephora](//images.ctfassets.net/zw35sfestf1t/53t54LXXliMHhve4R3kTQ7/3e95bfb24408e79ccedf015d92e32b63/AEDIT-Sephora.jpg)
This five-piece set is TSA-friendly on all fronts. It comes with a quintet containers in varying sizes and pump styles, as well as a set of labels so you know exactly what product you’re picking up. The best part? It all stows away in a convenient clear pouch. $12, [sephora.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fsephora-collection-reusable-travel-container-set-P469153) 

### **For the Hands-on Explorer**: Kitsch Refillable Travel Pouch 3pc Set
![AEDIT-Kitsch](//images.ctfassets.net/zw35sfestf1t/5yvxpMRJHbk2DDr8aWver1/d479858265dae4eb3dfad4c00eecc427/AEDIT-Kitsch.jpg)
Perfect for those who struggle to get the last drop out of their products, these flexible pouches can be squeezed and refilled time and time again. Their slim design means they’ll take up less luggage space, and the fact that they are dishwasher-safe means you can swap out what’s stored in them without worrying about cross-contamination. $10, [mykitsch.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fmykitsch.com%2Fproducts%2Frefillable-travel-pouches-3pc-set-black-ivory) 

### **For the DIY Globetrotter**: Renée Rouleau Toning Cloths
![AEDIT-ReneeRouleau](//images.ctfassets.net/zw35sfestf1t/3Dqhu4ciVo8NzqNQu8EqAx/484baf1de4f56c1f6d15ecead25881c5/AEDIT-ReneeRouleau.jpg)
The best way to avoid spills? Not traveling with liquids in the first place. There’s no need to worry about a leak when you have toning pads. Simply saturate the cloth with toner, eye makeup remover, or even cleanser, then put the cloth into a reusable bag (check out the demonstration [here](https://www.instagram.com/p/Bhu483xDxQl/)). While you could technically try this trick with cotton balls or tissue paper, Rouleau’s cloths are made with fibers that absorb 50 percent less product. $16 for 130 cloths, [reneerouleau.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.reneerouleau.com%2Fproducts%2Ftoning-cloths)

## **The Takeaway**
Traveling with your skincare routine can seem overwhelming, but it’s actually pretty simple once you establish your plan of attack. Your base routine should feature a cleanser, moisturizer, and SPF, and additions can include hydrating serums, mists, and masks. Steer clear of harsh exfoliators and retinols (unless they’re already key parts of your routine!), and new products should almost always be avoided. As for travel containers, there are a number of options that can save space and make getting through TSA a breeze.

*All products featured are independently selected by our editors, however, AEDIT may receive a commission on items purchased through our links.*

Beauty

TSA doesn’t care about your 10-step regimen. Here’s how you can avoid a skincare disaster while you’re away from home.

How To Pack Skincare And Beauty Products For Travel

How To Travel With Your Skincare Routine

andre-benz-Mn9Fa wQH-M-unsplash

*From that French girl je ne sais quoi to the intricacies of the multi-step Korean skincare routine, the international cosmetic and aesthetic industries are as vast as they are unique. But, thanks to globalization, niche trends now have universal appeal. [In this series](https://aedit.com/aedition/category/going-global), The AEDITION explores geographical markers of beauty and how they influence today's global patient and consumer.*

If you’ve ever taken a trip to Asia, we’re sure you came home with at least one new skincare find that you now covet. Asians are known for their poreless complexions, but different cultures take different approaches to getting there. Japanese women, for example, rely on nourishing, natural ingredients that stand the test of time, while Korean women create a meticulous (and often lengthy) routine made up of the latest technological advances. To complement [our guide to European beauty buys](https://aedit.com/aedition/best-european-skincare-brands-products), we took a virtual trip to explore face and body care offerings. Here are our favorite skincare brands and product recommendations from Asia. 

### **Japan**: SK-II
[SK-II](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.sk-ii.com%2F) was developed by Japanese scientists in the 1970s who were interested in the efficacy of naturally derived ingredients. They noticed that, after years of working with fermented yeast, elderly workers at a local sake brewery had hands that were much younger looking than their faces.  
![AEDIT-SKII](//images.ctfassets.net/zw35sfestf1t/k4Ve04kN70NR2aboUkwUn/a3d8332957d95e233265b803d174bc5b/AEDIT-SKII.png)
**Product Pick**: The most iconic product is the Facial Treatment Essence that features a 90 percent pitera — the ingredient from the sake brewing process credited with preserving youth — formula. Gently press a few drops of the liquid into your face, neck, and decolletage after cleansing to help even skin tone and texture and enhance radiance. $99, [dermstore.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.dermstore.com%2Fproduct_Facial%2BTreatment%2BEssence%2BPitera%2BEssence_58987.htm) 

### **South Korea**: AmorePacific
The Korean skincare juggernaut has gained global appeal for its potent formulas that marry science and nature. [AmorePacific](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fus.amorepacific.com%2F) founder Sung-Hwan Suh discovered Jeju Island in 1979 and began growing and harvesting the brand’s now famed green tea, which contains the antioxidant-rich catechin EGCG and moisture-boosting amino acids. 
![AEDIT-AmorePacific](//images.ctfassets.net/zw35sfestf1t/29lpPlFNw954xQMbWoLK2M/53d68a1386e569d12ad4b8dd66f8fb05/AEDIT-AmorePacific.png)
**Product Pick**: While the entire line is infused with green tea, we’re partial to the Color Control Cushion Compact Broad Spectrum SPF 50+ — a skincare-makeup hybrid that protects and perfects. The portable cushion comes in five shades, offers buildable coverage, and provides broad spectrum UVA/UVB protection. $60, [sephora.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fcolor-control-cushion-compact-broad-spectrum-spf-50-P378121) 

### **Singapore**: Purposeful Skincare by Allies 
In 2016, Nicolas Travis founded [Allies of Skin](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Falliesofskin.com%2F) to deliver “supercharged,” ingredient-driven skincare that could effectively treat everything from acne to wrinkles. Four years later, he’s back with a more budget- and gen-Z-friendly collection called [Purposeful Skincare by Allies (PSA)](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fpsaskin.com%2F) that similarly relies on high concentrations of high-quality actives.
![AEDIT-PSA](//images.ctfassets.net/zw35sfestf1t/4Nb5wZMdONubezNWvM9ck0/9f2851de2397dafa47bba57af5416dcb/AEDIT-PSA.png)
**Product Pick**: The Midnight Courage Oil treats premature signs of aging *and* nourishes the skin thanks to a potent combination of a two percent retinoid alongside gentle botanical extracts like backuchoil (a natural retinol alternative) and rosehip, baobab, pomegranate, and sunflower oils. $38, [psaskin.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fpsaskin.com%2Fshop%2Fmidnight-courage) 

### **Japan**: Keana Nadeshiko
All hail Amazon for making [Keana Nadeshiko](https://go.skimresources.com?id=170670X1638612&xs=1&url=http%3A%2F%2Fwww.ishizawa-lab.co.jp%2Fkeananadeshiko%2Fen%2F) available worldwide. Created in 2007, the brand gained fame in Japan for its Baking Soda Scrub Wash. Since then, it has introduced many skincare, makeup, and oral care products (including a men’s line!).
![AEDIT-KeanaNadeshiko](//images.ctfassets.net/zw35sfestf1t/2uxfuaqa1gH3dQFSMlJXkY/4162fc2cd44b5aa13ab042072136a532/AEDIT-KeanaNadeshiko.png)
**Product Pick**: From the packaging to the product, their Rice Mask is a quintessential Japanese skincare product. This sheet mask is made of Japanese rice and nourishing essences. The sheets are pretty saturated, so be sure to use the left-over formula on your neck, chest, and hands. $9 for 10 masks, [amazon.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.amazon.com%2FKeana-Nadeshiko-Rice-Pieces-Japan%2Fdp%2FB018FM03CO) 

### **South Korea**: Belif
This K-beauty brand entered Sephora doors across the U.S. in 2015 and has had a cult following ever since. Inspired by apothecary techniques, [Belif](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fbelifusa.com%2F) keeps herbs like oat seed and calendula at the forefront of its ultra-hydrating products.
![AEDIT-Belif](//images.ctfassets.net/zw35sfestf1t/7o5klm8RwYi1MWbbMYJkXO/057cc8375da16949c3f5040247019017/AEDIT-Belif.png)
**Product Pick**: The Moisturizing Eye Bomb is a game changer for tired peepers. The lightweight, bouncy texture revitalizes the eye area and offers 26 hours of moisture. $48, [sephora.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fmoisturizing-eye-bomb-P422905) 

### **Japan**: DHC
Founded in 1972, the Japanese beauty brand is based on the concept of wabi-sabi, which teaches that beauty is “perfectly imperfect.” [DHC](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.dhccare.com%2F) (short for Daigaku Honyaku Center) skincare and cosmetic products leverage the nourishing and antioxidant-packed benefits of organic olives and other botanicals. 
![AEDIT-DHC](//images.ctfassets.net/zw35sfestf1t/3XX0BwbwJ1Xvi34AkdpjhI/b44a5ea750881e22f5bd87a2c73a529c/AEDIT-DHC.png)
**Product Pick**: When it comes to the art of the double cleanse, nothing beats the DHC Deep Cleansing Oil, which melts away makeup and draws out toxins with its blend of organic olive oil, rosemary leaf oil, and vitamin E. $28, [ulta.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.ulta.com%2Fdeep-cleansing-oil%3FproductId%3Dpimprod2004241)

### **South Korea**: Mediheal
As Korea’s best-selling sheet mask brand, [Mediheal](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fmedihealus.com%2F) sells five sheet masks per second. It has been on the cutting-edge of sheet mask technology thanks to its innovative ingredients, delivery systems, and packaging since its inception in 2014. Mediheal made its way to the U.S. in 2019.
![AEDIT-Mediheal](//images.ctfassets.net/zw35sfestf1t/6BFzncQg84GAN5LvsdBBQH/fde22b55093fb2843a26365a5977dae3/AEDIT-Mediheal.png)
**Product Pick**: Try the N.M.F. Intensive Hydrating Sheet Mask. The essence is made up of hyaluronic acid, amino acids, and sugars to hydrate, while willow bark and witch hazel gently exfoliate and tone. Leave it on for 15 minutes and pat the excess formula into your face, neck, and decollete. $10 for 5 masks, [sokoglam.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fsokoglam.com%2Fcollections%2Fmediheal%2Fproducts%2Fmediheal-n-m-f-intensive-hydrating-sheet-mask) 

### **Japan**: Shiseido
In 1872, the first Western-inspired pharmacy opened in the Ginza district of Tokyo. By 1930, it shifted its focus from pharmaceuticals to cosmetics and the rest is history. Today, [Shiseido](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.shiseido.com%2Fus%2Fen%2F) makeup and skincare is sold in some 88 countries worldwide.
![AEDIT-Shiseido](//images.ctfassets.net/zw35sfestf1t/169RVX5kGHmYqawNHFoly2/aa4a0cfd3b660d1973110c0e9b8c79f9/AEDIT-Shiseido.png)
**Product Pick**: The brand is known for its high-tech formulations, and its Ultimate Sun Protector Lotion SPF 50+ Sunscreen is one such example. The invisible formula becomes *more* effective (yes, you read that correctly) when exposed to water and heat, making it an ideal choice for active lifestyles. $49, [shiseido.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.shiseido.com%2Fus%2Fen%2Fultimate-sun-protector-lotion-spf-50-sunscreen-9990000000200.html)

### **South Korea**: Laneige
[Laneige](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fus.laneige.com%2F), the younger sister of AmorePacific, offers “advanced water science technology” to its now global consumer. The brand is known for its affordable yet effective moisturizing products for day and night.
![AEDIT-Laneige](//images.ctfassets.net/zw35sfestf1t/4n8aqNF37YSP4pHSFETj9N/2c82151d6772c406f13c6ffff246ef56/AEDIT-Laneige.png)
**Product Pick**: You can’t beat the Water Sleeping Mask. When your skin is dry, fine lines and wrinkles take center stage. Try using this overnight mask — formulated with hydro lionized mineral water twice per week — to rejuvenate and hydrate your skin as you sleep. Don’t worry, it absorbs quickly and won’t make a mess of your pillowcase. $25, [sephora.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fwater-sleeping-mask-P420651%3Ficid2%3Dproducts%2520grid%3Ap420651) 

### **Japan**: Suisai 
A Japanese drugstore staple, this line of facial cleansers is one of the secrets to a poreless complexion. [Suisai](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.kanebo-cosmetics.jp%2Fsuisai%2F) is based on the idea that thoroughly cleaning the skin today will lead to better skin tomorrow, which means you never have an excuse to not wash your face before bed again.
![AEDIT-Suisai](//images.ctfassets.net/zw35sfestf1t/7LUBdgYOZbSQfTQuNONHav/6a6251efbdc385473f6bd1ead93399ed/AEDIT-Suisai.png)
**Product Pick**: The Clear Powder is great for travel thanks to its packaging. The mini pods turn into foam when you add water and work to a lather. Formulated with amino acids and enzymes, it helps unclog pores and smooth skin texture. $21, [amazon.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.amazon.com%2FKanebo-Suisai-Beauty-Powder-watercolor%2Fdp%2FB005DP2FAA) 

*All products featured are independently selected by our editors, however, AEDIT may receive a commission on items purchased through our links.*

A blend of natural ingredients and advanced technology is to thank for a flawless and poreless complexion. 

Best Skincare Brands And Beauty Products In Asia

10 Skincare Brands We Love From Asia

analise-benevides-5zJ2FZ5M6DM-unsplash

*From that French girl je ne sais quoi to the intricacies of the multi-step Korean skincare routine, the international cosmetic and aesthetic industries are as vast as they are unique. But, thanks to globalization, niche trends now have universal appeal. [In this series](https://aedit.com/aedition/category/going-global), The AEDITION explores geographical markers of beauty and how they influence today's global patient and consumer.*

[Brazilian butt lifts](https://aedit.com/procedure/brazilian-butt-lift) and [V-line jaw surgery](https://aedit.com/aedition/what-its-like-to-get-and-recover-from-jaw-surgery) (first popular in Korea) are just a few of the aesthetic procedures that have made their way to the United States over the years. Though the reverse also happens, there are many cosmetic treatments and surgeries that [gain popularity overseas](https://aedit.com/aedition/safety-risks-of-medical-tourism-traveling-abroad-for-plastic-surgery) before becoming all the rage on our shores. To find out about the latest ones you’ll need to know about, we tapped top plastic surgeons. Here, they discuss [global aesthetics trends](https://aedit.com/aedition/global-beauty-trends-the-perception-of-beauty-around-the-world), plus the procedures that are not yet approved by the U.S. Food and Drug Administration but are already in use abroad. 

## **1. Far-Flung Fillers**
You may be familiar with the Juvederm® family of [hyaluronic acid (HA) fillers](https://aedit.com/procedure/temporary-lip-fillers), but have you heard about Juvederm® Volite? “It’s a very thin hyaluronic acid filler like the other Juvederm® products that is even thinner than the hyaluronic acid products approved here in the U.S.,” says [Dara Liotta, MD](https://www.facialplasticsnyc.com/), a double board certified facial plastic and reconstructive surgeon with offices in New York City and Dubai. It is injected more superficially than other fillers in tiny droplets all over the face, neck, and décolletage to improve volume and hydration for up to nine months. “These small injections of hyaluronic acid are placed within the dermis itself, rather than beneath it,” she explains. 

Because [hyaluronic acid](https://aedit.com/aedition/guide-to-hyaluronic-acid-in-skincare-dermal-filler) attracts water, injecting Volite within the dermis draws moisture into this layer of skin in much greater quantities than could otherwise exist. This “plumps the skin from within, minimizing those fine lines that make our foundation settle into creases, and adding glow from the inside out, making us look more flawless and airbrushed with or without makeup,” Dr. Liotta explains. 

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  slug={new-injectables-neurotoxins-fillers-for-face-body}
/>

But Volite isn’t the only filler finding fans abroad. “There are fillers that are used for skin quality that are thinner and more superficial than the ones we have here, such as Volite, and one that is heavier than Voluma called Volux that is used for the chin and jawline,” says [Jennifer Levine, MD](https://drjenniferlevine.com/), a board certified plastic and reconstructive surgeon in NYC. There are also combinations of a calcium-based filler combined with  hyaluronic acid filler (think: mixing Radiesse® with HA) in the pipeline. Overseas, it is common to use hyper-diluted syringes of collagen-boosting fillers, like [Radiesse® and Sculptra®](https://aedit.com/aedition/everything-you-need-to-know-about-dermal-fillers), all over the body, she notes. 

On the [neurotoxin](https://aedit.com/aedition/comparing-neurotoxin-botulinum-type-a-injections-botox-dysport-jeuveau-xeomin) front, Dr. Levine mentions a longer-lasting botulinum toxin from Revance (it lasts six months instead of the typical three to four) and a short-acting one called Bonte that takes effect within 24 hours (instead of three to five days) and lasts only two or three weeks as exciting innovations. 

## **2. Rib Removal Surgery**
When it comes to aesthetic plastic surgery, the goal is always to help people look and feel their best. “We try to be part of the wellness journey,” says [Ryan Neinstein, MD](https://neinsteinplasticsurgery.com/), a New York-based board certified plastic and reconstructive surgeon. [Safety, morality, and ethics](https://aedit.com/aedition/how-plastic-surgeons-balance-patients-cosmetic-surgery-desires-and-safety) are all things that are taken seriously in this industry, but he’s noticed a recent surge of patients who have undergone dramatic and questionable procedures. 

Case in point: Rib removal surgery. “This procedure is dramatic and risks for it go the level of severe heart and lung injury and perhaps death,” he warns. While rib manipulation may be part of reconstructive procedures, it’s not meant to be done for purely cosmetic reasons. “Removing and altering ribs is a part of many reconstructive procedures where the bone or cartilage is used to reconstruct deficits from trauma, infection, or cancer,” Dr. Neinstein explains. Understandable are risks becoming tolerated given the trade-off in reconstruction, but “simply removing ribs in effort of decreasing one's chest or waist in clothing remains questionable,” he says. 

## **3. High-Definition Liposuction**
On the positive side, Dr. Neinstein says that [high-definition liposuction](https://aedit.com/aedition/high-definition-liposuction-techniques-for-body-contouring) is on the rise. “A procedure born out of South American ingenuity has permeated Park Avenue,” he says. Most of Dr. Neinstein’s patients are in search of a lean look, and his practice’s devices and techniques now allow for muscle definition. “By using artistic skill with our technology, we can now melt the fat down to just a few cells under the skin,” he explains. “For athletic patients with a great underlying muscular framework, we can now create a hill and valley concept that gives a sexy and athletic look.” 

Now Trending

From filler to liposuction, these are the treatments you need to know about before they make it to the U.S.

Cosmetic Surgery And Aesthetic Procedure Trends Abroad

3 Global Aesthetic Trends To Keep An Eye On

roman-kraft-g gwdpsCVAY-unsplash

*From that French girl je ne sais quoi to the intricacies of the multi-step Korean skincare routine, the international cosmetic and aesthetic industries are as vast as they are unique. But, thanks to globalization, niche trends now have universal appeal. [In this series](https://aedit.com/aedition/category/going-global), The AEDITION explores geographical markers of beauty and how they influence today's global patient and consumer.*

If you’ve been traveling recently, it’s likely been local. Dream destinations have been a bit out of our reach thanks to the pandemic. But that’s not to say we can’t enjoy a bit of wanderlust. Allow us to take you on a European vacation by exploring what we *can* access right now — beauty products. When it comes to skincare, Italians are known for their love of quality ingredients (hello, food and wine), [the Swiss](https://aedit.com/aedition/polla-sisters-alchimie-forever-swiss-take-on-medical-aesthetics) focus on technology, and the [French start young](https://aedit.com/aedition/best-french-pharmacy-skincare-hair-care-products) to maintain a clean, effortless complexion. Here are 12 European skincare brands and products worth exploring. Safe travels!

### **Italy:** Santa Maria Novella
The [Officina Profumo – Farmaceutica Di Santa Maria Novella](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fbuy.smnovella.com%2F) was established by Dominican monks in 1221 and is now the oldest pharmacy in the world. It began as an infirmary in Florence where monks from the adjacent church grew and experimented with herbs for medicinal purposes, and it opened to the public in the seventeenth century. Today, the brand offers specialty skincare, body care, and perfumes, while the original location functions as a world-famous pharmacy, perfumery, and museum with vintage scripts, decor, and bottles.  
![AEDIT-SantaMariaNovella](//images.ctfassets.net/zw35sfestf1t/RjPk2g9Vyt1nPgNxq80T1/f2c520f0b3632bf39a51c8670d87aa85/AEDIT-SantaMariaNovella.png)
**Product Pick**: The Rose Water has a cult following that ranges from regular folks to royalty.  Just dab a little bit on a cotton pad and wipe across a clean face like a toner for an instant refresh. $60, [buy.smnovella.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fbuy.smnovella.com%2Findex.php%2Fcosmetics%2Fface%2Frose-water-16-9-fl-oz-rose-and-gardenia-7011691.html) 

### **Italy**: Borghese Roma
First created by Princess Marcella Borghese of Umbria in 1956, the brand began as a line of lipsticks. Fast forward to 1992 and [Borghese Roma](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.borghese.com%2F) is now a global spa-like skincare line (though it does still over a range of color cosmetics!).
![AEDIT-Borghese](//images.ctfassets.net/zw35sfestf1t/4R1bsbnmMMk8Cp2SHF1pq/ec34ff4de0bc12a45af1ccd71cc1cf25/AEDIT-Borghese.png)
**Product Pick**: The Classic Fango Active Mud Mask launched in 1985 and is credited with making the brand famous. Inspired by a Tuscan mud treatment, it helps to purify the pores and refine skin texture on the face and body. $38, [borghese.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.borghese.com%2Fproducts%2Ffango-active-mud-for-face-and-body-2-7-oz) 

### **England**: Emma Hardie
Since 1996, [Emma Hardie](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fshop.emmahardie.com%2F) has been one of the most sought after facialists by celebrities and beauty editors alike. Known for her signature Natural Lift and Sculpting Facial, she launched her own line of multipurpose products so her clients could mimic her facial technique at home.  
![AEDIT-EmmaHardie](//images.ctfassets.net/zw35sfestf1t/1KKAtwVEoLm28cprmdoksT/8c9ee69f95052069386ba609129815ad/AEDIT-EmmaHardie.png)
**Product Pick**: The best-selling product is her Moringa Cleansing Balm, which contains moringa seed and essential oils to help dull skin glow again. Rub a little bit in between the palms of your hands to melt the balm before massaging the creamy oil onto your face and neck. Remove with a warm washcloth. $60, [dermstore.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.dermstore.com%2Fproduct_Moringa%2BCleansing%2BBalm%2Bwith%2BDualAction%2BCleansing%2BCloth_77666.htm) 

### **England**: Cowshed
[Cowshed](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.cowshed.com%2Fus%2F) is one of the more popular beauty brands to come from the UK, specifically London. First developed in 1998 for the Cowshed Spa at Babington House in Somerset by a perfumer who used ingredients from the garden on the property, the natural skincare and home products now have a cult-like following. Each one uses a blend of wild-crafted essential oils from all over the world. The creams, lotions, gels, and scrubs are clean and indulgent.  
![AEDIT-Cowshed](//images.ctfassets.net/zw35sfestf1t/1AHb4o1DTpnsRXFMkaVSu3/5f8a98a0c502b5ee68b61e9cfa46d20b/AEDIT-Cowshed.png)
**Product Pick**: We love the Revive Foot Scrub because it’s a triple-threat. Grapefruit, sage, and rosemary create an uplifting mood; a blend of avocado oil and aloe vera moisturize and soothe; and natural black volcanic sand gently exfoliates. $32, [cowshed.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.cowshed.com%2Fus%2Fproducts%2Frevive-foot-scrub%2F30720797)  

### **France**: Embryolisse
The [Embryolisse](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fus.embryolisse.com%2F%3Fv%3D7516fd43adaa) brand story dates back to 1950 when a dermatologist in Paris created the Milk-Cream Concentrate, which sold millions worldwide. Since, it’s expanded into a full range of face and body products. Their coveted formulations are also favorites of makeup artists.
![AEDIT-embryolisse](//images.ctfassets.net/zw35sfestf1t/1Flya4bmqZ8mnwOJOAoze2/bf29a67243267ce62736054f5f3d3df0/AEDIT-embryolisse.png)
**Product Pick**: It’s hard to pick just one to recommend, but start with the Restorative Skin Cream. There’s a reason it has a cult following. The nourishing formula can be used on your face, body, and lips (we like to put it on our cuticles, too) and contains the hydrating powerhouse hyaluronic acid. $15, [usa.embryolisse.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fus.embryolisse.com%2Fshop%2Fcicalisse-restorative-skin-cream-face-body-lip-135-floz-paraben-free-made-in-france%2F%3Fv%3D7516fd43adaa) 

### **France**: Nuxe
[Nuxe](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.nuxe.com%2Fen) began in a small Parisian laboratory in 1990 and is now sold in almost 60 countries. The French pharmacy brand marries nature and science to provide efficacious products with a sensorial experience.  
![AEDIT-Nuxe](//images.ctfassets.net/zw35sfestf1t/3fgm1afdmgcusmVy3DnNKi/7cdb0633a1d6745167c8516508ee72a8/AEDIT-Nuxe.png)
**Product Pick**: The number one body oil in France is Huile Prodigieuse, a dry multipurpose oil that nourishes from head to toe without any greasy residue. Apply it to the face, hair, and body for a healthy glow. $26, [frenchpharmacy.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Ffrenchpharmacy.com%2Fproducts%2Fhuile-prodigieuse-multi-purpose-dry-oil) 

### **Greece**: Korres
Back in 1988, pharmacist George Korres began experimenting with herbs to create natural remedies for clients at the oldest apothecary in Athens where he worked. In 1992, Mr. Korres opened his own homeopathic laboratory and gained a deep knowledge of about 3,000 herbs. [Korres](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.korres.com%2F) was established just four years later in 1996 and is known for formulating with ingredients like Greek yogurt, pomegranate, and olympus tea.
![AEDIT-Korres](//images.ctfassets.net/zw35sfestf1t/1U3stEQbjRrkjHrZMDWw4k/4450863a6bd492febdde4631c8d13333/AEDIT-Korres.png)
**Product Pick**: We can’t get enough of the body butters! Available in four scents, the Elasti-Smooth Body Butters are super rich in texture and help to improve the skin’s elasticity. $24, [korres.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.korres.com%2Fproducts%2Felasti-smooth%25E2%2584%25A2-body-butter%3Fvariant%3D34192439967803) 

### **Greece**: Apivita
The brand’s holistic approach to skincare is inspired by the Hippocratic philosophy – all concerns are addressed comprehensively. Founded by two pharmacists in 1979, the [Apivita](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.apivita.com%2Fusa%2F) line is made of 85 to 100 percent natural ingredients, including beekeeping products and Greek herb extracts, and are free of silicones, parabens, mineral oil, and more.
![AEDIT-Apivita](//images.ctfassets.net/zw35sfestf1t/5dPx6JleAnY1VCpMw9st5w/56786a8f8c83e217bae7503750deb302/AEDIT-Aptiva.png)
**Product Pick**: The Bee Radiant collection is one-of-a-kind because it delivers an instant glow *and* works over time to improve collagen and elastin production and even skin tone. We recommend adding the Glow Activating & Anti-Fatigue Serum to your morning and evening regimen. $48, [apivita.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.apivita.com%2Fusa%2Fface-care%2Fglow-activating-and-anti-fatigue-serum) 

### **Germany**: Dr. Hauschka
The story of [Dr. Hauschka](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.dr.hauschka.com%2Fen_US%2F) dates back to the early 1900s when a chemist, Dr. Rudolf Hauschka, became curious about the rhythms of nature. After years of learning, the 100 percent natural skincare line was introduced in 1967. The face and body care are created with medicinal plants and can be found in many clean beauty boutiques today.
![AEDIT-DrHauschka](//images.ctfassets.net/zw35sfestf1t/AehJFmF38criHZizDAz3u/d429a7a2950cc347b209d47a12ef0eb6/AEDIT-DrHauschka.png)
**Product Pick**: The Tinted Day Cream is made with avocado and almond oils to moisturize, while beeswax and quince seeds balance the skin and prevent dryness. Appropriate for all skin types, use this moisturizer after your morning serum for a healthy glow. $45, [dermstore.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.dermstore.com%2Fproduct_Tinted%2BDay%2BCream_31035.htm) 

### **Germany**: Dr. Barbara Sturm
This German aesthetics doctor (originally an orthopedic) is known for creating the Vampire Facial, which uses your own blood cells to produce proteins to stimulate healing. In 2002, she became one of the most sought-out doctors thanks to her personalized [plasma-based cream](https://coveteur.com/2018/12/06/dr-barbara-sturm-mc1-blood-cream-skin-benefits/). Her eponymous skincare line, [Dr. Barbara Sturm](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.drsturm.com%2F), launched in 2014 with a curated regimen of six products. Today, she offers more of a range, so there’s something for everyone.
![AEDIT-DrSturm](//images.ctfassets.net/zw35sfestf1t/4NI1dyeUjYikXBMSixvuMM/2a75e0ea6de7927ba093599cde04dcf3/AEDIT-DrSturm.png)
**Product Pick**: We recommend trying her Face Cream because it can be tailored to your skin concerns. There are several varieties, including light and rich textures and even ones specifically formulated for darker skin tones. $215, [sephora.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fdr-barbara-sturm-face-cream-P447781)

### **Switzerland**: La Prairie
The advanced anti-aging skincare originated in the La Prairie Clinic in Montreux, Switzerland, in 1931, when cellular therapy was first being explored. Known for its lavish face and body products, [La Prairie](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.laprairie.com%2Fen-us%2F) prides themselves on luxe ingredients (think: caviar, platinum, gold) and cutting-edge technology.
![AEDIT-LaPrairie](//images.ctfassets.net/zw35sfestf1t/1vapxPT8w6wn4Q7xoCOo4e/9824b57be872a5cbcddaa932993a4581/AEDIT-LaPrairie.png)
**Product Pick**: If you’re ready to splurge, try the Skin Caviar Liquid Lift. The caviar-enriched serum will give you an immediate lifting sensation, in addition to proivding long-term firming benefits. $690, [saks.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.saksfifthavenue.com%2Fproduct%2Fla-prairie-skin-caviar-liquid-lift-0400012918350.html) 

### **Switzerland**: Valmont
[Valmont](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.lamaisonvalmont.com%2Fus%2Fen%2F) is known for its Swiss research and development team who has been exploring the relationship between aging and skin since the early 1900s. The skincare line was developed in 1985 and uses natural resources like pure alpine glacier water from the Swiss canton of Valais.  
![AEDIT-Valmont](//images.ctfassets.net/zw35sfestf1t/1DrgLypd3KPWCpa1tASxk8/753b84d506476783a00fbae4432c39b4/AEDIT-Valmont.png)
**Product Pick**: Not your average scrub, the Face Exfoliant is a silky cream that contains quartz crystals to gently exfoliate your skin. Use it up to three times per week to keep your complexion smooth and bright. $95, [saks.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.saksfifthavenue.com%2Fproduct%2Fvalmont-purity-face-exfoliant-0400010237247.html%3Fsite_refer%3DCSE_GGLPLA%3AWomens_Beauty%3AValmont%26CSE_CID%3DG_Saks_PLA_US_Beauty%3ASkincare%26gclid%3DCjwKCAjw8-78BRA0EiwAFUw8LBhpgohshKeXQ5oTwz9LuK5pUPP1dfGXRqyElCOvYFkJGMB-tu34CBoCHaEQAvD_BwE%26gclsrc%3Daw.ds) 

*All products featured are independently selected by our editors, however, AEDIT may receive a commission on items purchased through our links.*

Whether you can make the trip across the Atlantic or not, these are the best European skincare brands and products to add to your routine.

Best Skincare Brands And Beauty Products In Europe

12 European Skincare Brands We Love

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Flying is stressful enough in normal times. Throw in juggling your face mask, social distancing, and going through a [Naomi Campbell-style pre-flight disinfecting wipe-down situation](https://www.youtube.com/watch?v=b-U_jT9qWvs&feature=youtu.be) before taking your seat, and you might be tempted to vacation closer to home. One thing you won’t have to worry about: Your skin. Dry airplane air tends to result in a jet-lagged complexion, but there are steps you can take on board to thwart those effects. 

Here, we’ve rounded up dermatologist-approved tips for dealing with dry air, mask irritation, and other in-flight skincare concerns. Follow them and you’ll be well on your way to arriving at your destination with glowy, well-rested skin. 

## **1. Go Makeup-Free**
Taking your makeup off before a flight was always a good idea for keeping pores from clogging during air time, but it’s especially essential now that there is another acne-trigger — [the face mask](https://aedit.com/aedition/how-to-treat-prevent-acne-caused-by-covid-19-masks-face-coverings) — in the mix. While a makeup-remover wipe will do the trick in a pinch, Beverly Hills-based board certified dermatologist [Onyeka Obioha, MD](https://www.instagram.com/dr.obioha/?hl=en), recommends putting some cotton rounds and a tiny bottle of [micellar water](https://aedit.com/aedition/dermatologist-tips-for-applying-removing-makeup) in your bag for a more thorough cleanse from the comfort of your seat. You can give your face a quick rinse in the bathroom once the ‘fasten seatbelt’ sign is off. 

## **2. Moisturize Like a Pro**
It’s not just your imagination that all that time spent with the wheels up leaves you feeling parched. “The air on planes is pressurized and much less humid than normal outside air,” explains [Samer Jaber, MD](https://aedit.com/provider/samer-jaber-md-3882), a board certified dermatologist and founder of Washington Square Dermatology in NYC. If you’re not proactive, this can leave your skin dry and irritated at landing time. But that’s not all. The dry, arid air “can lead to a rebound effect where your skin compensates by producing more oil,” he adds. The result? Post-flight shine. 

Your best course of action is to apply a lightweight moisturizer with [hyaluronic acid](https://aedit.com/aedition/guide-to-hyaluronic-acid-in-skincare-dermal-filler), a powerful humectant that helps skin draw in hydration to keep your complexion happy and protect against the skin-chafing friction caused by your mask. One to try? [CeraVe AM Facial Moisturizing Lotion SPF 30](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.ulta.com%2Fam-facial-moisturizing-lotion-spf-30%3FproductId%3DxlsImpprod4190253).

Two areas to show a little extra love: Your lips and nose. Thanks to masks, there’s more of a chance than ever for irritation on these sensitive spots. Dr. Jaber suggests keeping a tube of petroleum jelly (read: Vaseline) in your bag and applying a thin layer to your pout, around your nostrils, and on the tip of the nose as needed. Just remember to wash your hands before and after to prevent the spread of germs. 

## **3. Don’t Forget Hand Care**
Once upon a time — you know, before March 2020 — you might have been able to make it through a whole flight without applying hand cream. But now, Dr. Jaber says traveling with your favorite lotion is a must. He has seen a rise in skin conditions like [eczema](https://aedit.com/aedition/best-skincare-products-to-treat-eczema-flare-ups-in-the-winter) on the hands due to our [COVID-19 washing and sanitizing habits](https://aedit.com/aedition/how-to-wash-hands-best-creams-tips-to-prevent-dry-skin), which means regular nourishment is key. You’ll get bonus points if you happen to have a pair of moisturizing gloves (like this set from [Earth Therapeutics](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.ulta.com%2Fmoisturizing-hand-gloves%3FproductId%3DxlsImpprod600440)) to slip on.

## **4. Mask Up**
Dr. Obioha insists planes are a great place to make time for a face mask (of the skincare variety!) that moisturizes, nourishes, and treats the skin because, well, what else do you have to do? One thing to keep in mind is that you’ll still have to wear your virus-blocking mask on top, so you’ll want to look for a foil-backed option — like [Estée Lauder Advanced Night Repair Concentrated Recovery PowerFoil Mask](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.macys.com%2Fshop%2Fproduct%2Festee-lauder-advanced-night-repair-concentrated-recovery-powerfoil-mask-4-pk.%3FID%3D2655219) — that creates a barrier over the serum to prevent a mess.

## **5. Apply SPF**
Even on a plane, [sunscreen](https://aedit.com/aedition/how-to-apply-sunscreen-and-not-miss-a-spot) is a must — especially if you’re in the window seat. “UV rays are more intense at higher altitudes,” Dr. Jaber explains. “In fact, a study showed that pilots have a higher risk of skin cancer due to their UV exposure.” In other words: just as you do when you get to your destination, you must wear it en route, too. Whatever formula you have will do ([check out our favorites](https://aedit.com/aedition/best-lightweight-non-greasy-sunscreens-to-wear-indoors)), and don’t forget to reapply every two hours. 

## **6. BYO Pillow**
Flight time often doubles as nap time, but Dr. Obioha warns against placing your face against the window and headrests. “They are a source for acquiring bacteria,” she says. Sure, planes are being cleaned now more than ever. But, if you want to prevent breakouts, it’s better to be safe than sorry. This is when your travel neck pillow comes in handy. The U-shaped cushions you see in just about every terminal gift shop support your head, so that your face stays upright and away from potential skin-sabotaging [germs and bacteria](https://aedit.com/aedition/skin-microbiome-skincare-products-ingredients). Just make sure to wash it in between trips!

## **7. Order Wisely**
Dr. Obioha says to think of your rendezvous with the drink and snack cart as an opportunity to treat your skin. Airplane snacks like cookies and pretzels tend to be high in sugar and salt, which have an [inflammatory effect](https://aedit.com/aedition/the-impact-of-candy-sugar-sweets-on-teeth-and-skin). Instead, consider bringing your own fruit or nuts on board and ask for water (not soda or alcohol) — with refills. “I recommend hydrating from the inside and outside to help your skin retain moisture and elasticity,” she says.

*All products featured are independently selected by our editors, however, AEDIT may receive a commission on items purchased through our links.*

Dermatologists share their tips for keeping the skin nourished and hydrated while flying. 

How To Take Care Of Your Skin On An Airplane

Your Guide To In-Flight Skincare

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*From that French girl je ne sais quoi to the intricacies of the multi-step Korean skincare routine, the international cosmetic and aesthetic industries are as vast as they are unique. But, thanks to globalization, niche trends now have universal appeal. In [this series](https://aedit.com/aedition/category/going-global), The AEDITION explores geographical markers of beauty and how they influence today's global patient and consumer.*

Often seen as a source of cult beauty products, French pharmacies are skincare meccas and home to some of the foremost skin experts. French pharmacists are fonts of knowledge when it comes to building a minimalist skincare regimen that is simple yet effective. Favoring [fragrance-free formulas](https://aedit.com/aedition/fragrance-free-beauty-skincare-for-sensitive-skin) that utilize soothing thermal water and other [natural ingredients](https://aedit.com/aedition/what-clean-green-natural-mean-for-beauty-makeup-skincare-products), the French prioritize a pared down, ingredient-focused routine that is based on the skin’s needs. Oh, and if you’re wondering about the secret behind that enviable French-girl hair, it comes from the pharmacy, too.

Since you might not get a chance to jet to France anytime soon, we’re bringing the pharmacy to you. We spoke to a French pharmacist (and skincare aficionado) to get the lowdown on which products work best for which skin and hair types and learn what makes *pharmacie* skincare and hair care so good. The best part? All her recommendations are available in the U.S.

## **The French Approach to Skincare**
We spoke to Sandrine, a pharmacist working in a small village near Bordeaux in southwest France, who regularly helps customers diagnose and treat their skin concerns. When she meets with a new client, she first wants to know what is bothering them about their skin and what’s in their current regimen. From there, she can offer guidance. “First off, I will establish what they are already using,” she explains. “If any of it is good, I’ll advise they keep that up. And then we’ll work to add in other steps to their routine.” Here she shares her go-to products for specific skin types and concerns (think: dry, oil, aging). 

### **For Dry Skin**
![AEDIT-dry-French-skincare](//images.ctfassets.net/zw35sfestf1t/7nHUOIy1eHwQMDozkZiHWE/610bcd8d0395575c13b85a9ec66a1849/AEDIT-dry-French-skincare.png)
Sandrine recommends a pared down, three-step skincare routine for people who come to her complaining of dry skin. “I think it’s important for people to start simple when they’re tackling very dry skin,” she says. “People often consult me for ‘dry’ skin, when they’re struggling with [stress-induced skin trouble](https://aedit.com/aedition/impact-of-stress-on-skin-acne-wrinkles-dryness) or when winter comes around and they are dealing with the effects of the cold.” To calm and rehydrate the complexion, Sandrine suggests finding the right cleanser, toner, and moisturizer:

1. **Cleanser**: As Sandrine explains, the soap-free [La Roche-Posay Effaclar H Hydrating Cleansing Cream](https://www.escentual.com/la-roche-posay/larocheposay137) is a clinically-tested gentle cleanser that is meant to treat skin that has been overly sensitized or dehydrated by drying acne treatments. As such, it’s the perfect moisturizing cleanser for dry skin. If you need to remove makeup, consider pairing it with a makeup remover like [Bioderma Sensibio H2O Micellar Water](https://www.bioderma.us/all-products/sensibio/h2o-micellar-water).
2. **Toner**: “[Avène Gentle Toning Lotion](https://www.aveneusa.com/gentle-toner) is designed specifically for dry and very dry sensitive skin,” Sandrine says. “It’s a great product for increasing hydration without causing breakouts.” 
3. **Moisturizer**: She likes the [Vichy Aqualia Thermal Rich Cream](https://www.ulta.com/aqualia-thermal-rich-cream?productId=xlsImpprod10931008) for dry skin because it has a “rich texture that works well to boost hydration quickly.” While the rich cream is great for night, it might be too heavy for daytime wear. The [gel-cream version](https://www.ulta.com/aqualia-thermal-water-gel-face-moisturizer-with-hyaluronic-acid?productId=pimprod2004933) works well under makeup. 

### **For Oily & Acne-Prone Skin**
![AEDIT-oily-French-skincare](//images.ctfassets.net/zw35sfestf1t/DNU1W4IKJdPeIanIL0PfD/d6b277fe3ed1df1ada491e34bd5a9c0f/AEDIT-oily-French-skincare.png)
Oil-absorbing and [acne-fighting products](https://aedit.com/aedition/best-skincare-ingredients-to-treat-acne-blackheads-whiteheads) can be irritating, so Sandrine advises clients to treat the issue gently to start before building up to more potent active ingredients over time. “Here in France, those struggling with acne often consult their pharmacist before trying any products to help the issue, let alone speaking to a doctor or dermatologist,” she shares. “In mild cases, we are happy to advise, but, for more severe cases, we will advise customers to seek more specialized advice.” She recommends a cleanse, tone, and moisturize routine to start, with the addition of a targeted retinoid treatment: 

1. **Cleanser**: Rather than strip the skin with harsh ingredients, Sandrine recommends the soap-free [La Roche-Posay Effaclar Purifying Foaming Gel](https://www.laroche-posay.us/face-and-body-skin-care/face-products/face-wash/effaclar-gel-facial-wash-for-oily-skin-effaclargelcleanser.html) for those dealing with acne, oily skin, and other breakouts. The gentle formula contains zinc that she says “can help with limiting excess sebum, which, in turn, should aid in preventing breakouts.” 
2. **Toner**: The [Bioderma Sebium Hydrating and Mattifying Toner](https://www.bioderma.us/all-products/sebium/lotion) regulates excess oil production, while also hydrating the skin. 
3. **Moisturizer**: “I advise the use of [La Roche-Posay Effaclar Mat Sebo-Regulating Moisturiser](https://www.laroche-posay.us/face-and-body-skin-care/face-products/face-moisturizer/effaclar-mat-mattifying-moisturizer-3337872413025.html) to my clients who have trouble with acne,” Sandrine shares, adding that brand is her go-to for treating breakouts. The lightweight moisturizer mattifies *and* hydrates skin without clogging pores. “It’s almost more of a primer than a pure skincare product,” she says.
4. **Treatment**: There’s a reason [A313 Vitamin A Pommade](https://www.newlondonpharmacy.com/products/a313) is a cult favorite — it can treat everything from acne to wrinkles. “Anecdotally, we hear of people using it to prevent hormonal breakouts by applying it for two weeks per month on the affected area, usually the chin, in the run-up to and during your period,” Sandrine notes.

### **For Combination Skin**
![AEDIT-combination-French-skincare](//images.ctfassets.net/zw35sfestf1t/7H0IS1QW4baKw84yNVGm84/1dac25dcdb67f346eb80fc9f05e249a1/AEDIT-combination-French-skincare.png)
Combination skin can be tricky to treat because products that treat oily areas of the face may be too strong for the drier patches. Sandrine recommends the [La Roche-Posay Toleriane](https://www.escentual.com/la-roche-posay/larocheposay154/) three-step routine to balance the complexion. “It includes a dermo-cleanser, prebiotic moisturizer, and thermal spring water spray,” she explains. “It is usually sold as a set, which also makes it cost-effective.” For those who want to add a serum to the mix, the [Effaclar Serum](https://www.laroche-posay.us/face-and-body-skin-care/face-products/face-serum/effaclar-anti-aging-pore-minimizer-face-serum-3337872413155.html) offers smoothing and brightening benefits without adding shine. 

### **For Aging Skin**
![AEDIT-aging-French-skincare](//images.ctfassets.net/zw35sfestf1t/3FYUE5GBFLqP7CwrsvKpoB/be6cc09941ed0d6daa663ff537182f7c/AEDIT-aging-French-skincare.png)
In France, anti-aging skincare begins early, with people preventatively treating their *ridules* (i.e. little wrinkles) with products before seeking more permanent solutions later in life. “The basic three steps remain the same,” Sandrine explains. “But, with customers looking for anti-aging products, I always add in a moisturiser or serum that is specific to their stage of aging.”

1. **Cleanser**: The gentle, multitasking [Avène Micellar Lotion](https://www.aveneusa.com/micellar-lotion-cleanser-and-make-up-remover) is good for people who are looking to combat signs of aging. “It helps create a healthy glow without being harsh or abrasive,” she says.
2. **Toner**: Sandrine likes the [Caudalie Vinopure Clear Skin Purifying Toner](https://www.sephora.com/product/vinopure-natural-salicylic-acid-pore-minimizing-toner-P433625) because it treats blemishes and is made from 99 percent natural ingredients. Her tip? Use it during the warm weather months or after a workout for an antibacterial refresh.
3. **Moisturizer**: For younger clients, Sandrine suggests a “brightening” moisturizer, like [La Roche-Posay Hydraphase](https://www.laroche-posay.us/face-and-body-skin-care/face-products/face-moisturizer/hydraphase-intense-riche-hyaluronic-acid-cream-3337872412264.html). The [Avène Hydrance Aqua-Gel](https://www.aveneusa.com/hydrance-aqua-gel), meanwhile, is good for dull, stressed skin. For those with more advanced signs of aging (think: loss of skin volume), her go-to is the [Vichy Mineral 89 Booster](https://www.vichyusa.com/skin-care/skin-care-product-type/face-moisturizer/mineral-89-mineral89.html). It contains hyaluronic acid that keeps skin “looking youthful and well looked after,” she says. It should be noted that all these moisturizers layer well under makeup.
4. **Treatment**: The [Avène Physiolift](https://www.aveneusa.com/collections/physiolift) range includes an eye serum, day serum, and nighttime formula that Sandrine says have short- and long-term benefits. “They have a specific combination of ingredients to combat signs of aging in the long run but also take care of making skin look more youthful directly after they are applied,” she shares.

## **The French Approach to Hair Care**
When you think of that French je ne sais quoi, you likely imagine an impossibly chic Parisian woman with her hair tousled just so. While Americans are just waking up to the [importance of scalp care](https://aedit.com/aedition/scalp-care-for-healthy-hair) and gentler hair products, the French have long considered scalp care an extension of their skincare routine. Here, Sandrine shares her go-to hair care picks: 

### **Shampoo**
Generally speaking, Sandrine recommends [Klorane shampoos](https://www.kloraneusa.com/hair-care/products/shampoo) because they are mostly natural, gentle on the scalp, and safe for color-treated and processed hair. “Most of their products only require one wash, as opposed to two with other brands,” she says.

### **Conditioner**
The [Vichy Dercos](https://www.caretobeauty.com/us/vichy-dercos/) hair care range treats the scalp and hair with a similar approach to skincare for the face. Sandrine particularly likes the “versatile” Vitamin A.C.E. Conditioner because it’s specifically formulated for “tired hair” but gives a “boost” to all hair types. 

### **Oil**
Your hair *and* body will thank you for adding [Nuxe Huile Prodigieuse](https://us.nuxe.com/huile-prodigieuse/dry-oil-huile-prodigieuse-sup-sup-multi-purpose-dry-oil-nourishes-and-beautifies-3-3-fl-oz-spray-bottle) to your routine. “I couldn’t not recommend it,” Sandrine says. “It’s a nourishing oil, which can be used on wet or dry hair. It adds shine and generally makes hair appear healthy and full of vitality.”

### **Dry Shampoo**
Another vote for Klorane here — its [Dry Shampoo with Oat Milk](https://www.sephora.com/product/dry-shampoo-with-oat-milk-P395383) is second to none. “It’s very effective, doesn’t have any artificial scent, and blends well into the hair no matter its natural color,” Sandrine explains. “It is absorbent enough to only require one application throughout the day and also doesn’t cause any nasty build up.” Consider that a win-win-win.

## **The Takeaway**
In a perfect world, we’d all fly to the south of France for a rendezvous with Sandrine. But, with COVID-19 keeping us closer to home these days, this virtual consultation will have to do. The French approach to skin and hair care is preventative rather than reactive and involves a curated routine of gentle yet effective products that rely largely on natural ingredients. The brands that used to require a passport stamp to purchase are now largely available online and, in some cases, U.S. drugstores, too. So, it’s never been easier to update your routine.

*All products featured are independently selected by our editors, however, AEDIT may receive a commission on items purchased through our links.*

Since you might not get a chance to jet to France anytime soon, we’re bringing the pharmacy to you. Which products are really worthy of their cult status? 

Best French Pharmacy Skincare And Hair Care Products

The Insider Guide To French Pharmacy Skincare And Hair Care

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The medical tourism industry is booming, and plastic surgery and cosmetic procedures are not immune from the trend. Patients are more willing than ever to cross borders in search of healthcare services and medical care. These so-called medical tourists seek treatment abroad for a variety of reasons — ranging from affordability and healthcare costs to the availability of medical procedures and quality of care that may or may not be available in their home country. As it relates to plastic surgery and cosmetic procedures, medical travelers may find that they prefer the style or aesthetic of the results of healthcare providers in other countries.

But there are undeniable risks associated with having surgery abroad. In the long run, these complications can result in expensive and, in some cases, dangerous consequences. Here, The AEDITION explores what to consider before seeking treatment overseas.

## __Why Do Patients Travel For Procedures?__
First things first, it's important to understand why and how medical tourism destinations have come to exist. According to the International Society of Aesthetic Plastic Surgeons, the [United States performs more surgical and non-surgical cosmetic procedures](https://www.isaps.org/wp-content/uploads/2019/03/ISAPS_2017_International_Study_Cosmetic_Procedures_NEW.pdf) than any other country in the world. In 2017, the organization reports that there were nearly 4.5 million procedures performed, representing about 18 percent of the global total. Brazil came in second with about 2.5 million, and Japan, Mexico, and Italy rounded out the top five.

While it should come as no surprise then that the United States welcomes a large contingent of foreign patients annually, plenty of Americans choose to leave the U.S. for aesthetic treatments and surgical procedures in different countries.

[Patients Beyond Borders reports](https://www.patientsbeyondborders.com/media) that the global medical tourism market is growing at a rate of 15 to 25 percent, and cosmetic surgery tops the list of specialities medical travelers are most interested in. The organization, which specializes in medical tourism, estimates nearly two million Americans traveled abroad for healthcare in 2019.

## __What to Consider Before Traveling Abroad for Cosmetic Surgery?__
Sure, cost savings and the allure of new technologies can be appealing, but patients should be cautious when seeking medical treatment in a foreign country. The potential risks of traveling abroad for cosmetic surgery are multiple and varied, says Beverly Hills-based board certified plastic surgeon [Johnson Lee, MD](https://aedit.com/provider/johnson-lee-md-710). And while it is possible to receive quality care around the world, patients should take the necessary precautions before opting for medical travel.
 
1. __Safety First__: Needless to say, safety should always be your top priority when seeking treatment both domestically or abroad. Researching how cosmetic procedures are regulated in other countries, what the education and certification process is for doctors and surgeons, and how medical centers and international hospitals function can help to ensure the proper safety protocols are in place.

2. __Do Your Homework__: If a procedure is not FDA-approved in the U.S., you may want to consult with a board certified plastic surgeon or dermatologist prior to traveling to understand the potential safety risks of the treatment or technique. Viewing before and after photos and asking to speak to local patients who have undergone the procedure can provide additional insight into what to expect. 

3. __Money Matters__: Make sure you have explicit documentation about the price of the procedure (including pre-op lab work and post-op recovery fees) from the onset. While healthcare costs can be significantly less outside of the U.S., it is important to remember that a low-cost treatment that sounds too good to be true probably is. 

4. __Insurance Intricacies__: Insurance companies rarely cover elective cosmetic procedures, but you may be able to take out an insurance policy before traveling abroad for a procedure. While some health insurance plans can be designed specifically for medical tourism, you'll want to be clear on exactly what is covered by the policy. For example, coverage may be provided if you have to delay your return home for medical reasons.

5. __Communication Is Key__: Consider potential language barriers when choosing a provider. Be sure to ask whether the entire medical team (nurses, doctors, etc.) are fluent in your native language. During both the pre-op and post-op care process, you will need to understand everything that is being said, so communication is a vital part of choosing a provider.

## __Risks Associated With International Medical Care__
Whether you're being treated at home or abroad, there are always risks associated with undergoing a procedure — especially an elective one. With that said, there are certain things to pay special attention to when considering healthcare services in a foreign country. Below are five of the most common risks pertaining to medical tourism for cosmetic procedures:

### __1. Anesthesia__
The increased risks associated with anesthesia when having surgery abroad are often in relation to the resources available in the clinic where the procedure is taking place. To mitigate this risk, it is worth asking what safety protocols are in place and how the surgeon’s team is prepared to react in the event something goes wrong. Dr. Lee advises patients to ask the following:

- *What safety measures are in place before, during, and after surgery to make sure there are no unnecessary risks?*
- *If there is a complication, are the providers or medical facility knowledgeable and equipped to handle it?*

### __2. Unsatisfactory Surgical Results__
Another common concern when traveling abroad for cosmetic procedures? The potential for unsatisfactory results and the lack of recourse in such cases. Dr. Lee has seen patients in his practice who are looking for revision procedures in the aftermath of a surgery done abroad. “Most of these procedures are larger surgeries that have larger incisions or tend to require a longer recovery period, such as [tummy tucks](https://aedit.com/procedure/abdominoplasty) or [mommy makeovers](https://aedit.com/aedition/the-mommy-makeover-how-to-bounce-back-after-a-baby)," he explains. "The problem is that most patients return home shortly after their procedure and are no longer properly managed.”

<PullQuote attributedTo={Johnson Lee, MD}>
  "The problem is that most patients return home shortly after their procedure and are no longer properly managed."
</PullQuote>

There is also the risk that a provider will rely on patients not being local to cut corners, which can lead to long-term financial, physical, and emotional concerns. Dr. Lee recommends patients who choose treatment abroad find a doctor in their home country (prior to leaving!) who would be willing to treat them if something were to go wrong upon return.

### __3. Implant and Device Safety__
Ever since the [silicone implant scandal](https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3676226/) involving French manufacturer Poly Implant Prothèse (PIP) in the early 2000s and the more [recent recall of Allergan's textured breast implants](https://aedit.com/aedition/heres-what-you-need-to-know-about-the-allergan-breast-implant-recall), patients are increasingly aware of the need to discuss implant safety prior to surgery. This is especially true abroad, as clinical testing, medical standards, and regulation varies by country. 

“The FDA in the United States is particularly stringent. Most larger companies with FDA-approved implants and medications in the United States will have the exact same or similar products abroad,” says Dr. Lee, who encourages patients to ask their surgeons in other countries what types of products they use. If you are uncomfortable with what is offered, consult with another provider. The same due diligence is necessary for medical devices (think: lasers and body sculpting treatments), too.

### __4. Post-Op Travel Concerns__ 
Long-distance travel soon after surgery is one of the biggest differences in the recovery from a procedure carried out locally versus abroad. Surgeons who regularly operate on patients traveling from another country often have tried and tested protocols in place that will dictate when and how you will be allowed to travel home to prevent injury and complications.

“With air travel, you may be expected to stand or sit for prolonged periods of time or carry heavy luggage. This can be harmful to your surgical sites, in addition to being uncomfortable," Dr. Lee explains. "One of the most serious risks of flying is developing a deep vein thrombosis (DVT). This is usually a blood clot that forms in the calf area of the legs and happens because of prolonged sitting and poor circulation. Blood clots can travel through your vessels and cause damage to the lungs and even death.”

Ideally, patients would travel with a companion who can help navigate the post-op process and return trip home. Coordinating with your airline can also help to get you through the airport with less walking and standing. Regardless, Dr. Lee says surgeons should be able to provide "exercises and tips" that will help minimize the risks, "if you are traveling shortly after surgery."

### __5. Recovery and Aftercare__ 
With many procedures, patient care during the recovery process is as crucial to a good outcome as success in the OR. One of the biggest risks of having surgery in another country is the potential lack of follow-up care. Dr. Lee advises that patients try to find a doctor close to home who is willing to help them through the recovery process, if they do choose to have surgery abroad.

Scar revision, for example, is a common request of patients returning to the U.S. after having a cosmetic procedure abroad. The scarring can be due to the stress put on the surgical site while traveling home, poor post-op care, or doctor error. Larger revision or corrective surgeries (which are both financially and physically costly) may also be needed if patients are unhappy with their results.

To avoid such disappointments, make sure you ask your surgeon to outline their standard recovery practices (including when normal activity can resume and what symptoms to be on the lookout for) and how they can be carried out when you return home.

## __For Patients Traveling to the U.S. for Cosmetic Surgery__ 
Just as Americans looking to travel abroad for cosmetic surgery should take all of the potential concerns and risks outlined above into consideration, patients planning to come to the U.S. for treatment should exercise similar care. 

As in any country, finding a reputable reliable surgeon, who specializes in your desired procedure is paramount. It is important to consider his or her board certifications, aesthetic, and patient satisfaction. You will want to discuss how long you will need to remain in the country after the procedure for follow-up appointments and when it will be safe to travel long distances again. Additionally, be equipped with a list of medications and supplements you currently take and any relevant medical records to ensure things operate as smoothly as possible.

## __The Takeaway__
Regardless of where you choose to have it done, deciding to undergo a cosmetic procedure is a big decision. There are, of course, added risk factors to take into account before choosing to have a procedure abroad. Doing proper research to understand healthcare system in the country you are traveling to can help mitigate the risks and ensure high-quality care. 

Prior to leaving for your trip, you’ll want to line up a doctor close to home who is willing to treat you if side effects or complications arise post-op. Traveling with a friend or loved one is also recommended, as is securing appropriate insurance. And, if you take nothing else from this piece let it be this: The true price of a cosmetic procedure is about a lot more than dollars and cents.

“The cost of the procedure is just the tip of the iceberg,” Dr. Lee says. “When deciding to travel abroad, you should do your research and speak with your surgeon or other patients about their experiences. This is your body, not a car or a piece of jewelry. Don't shortchange yourself!”

Aesthetics

Sure, cost savings and the allure of new technologies can be appealing, but patients should be cautious when traveling overseas for medical care. Here, The AEDITION explores what to consider before seeking treatment in another country.

Dangers of Getting Plastic Surgery And Cosmetic Procedures In Foreign Countries 

What You Need To Know About Traveling Abroad For Cosmetic Surgery

shutterstock 632292200 (1)

*From that French girl je ne sais quoi to the intricacies of the multi-step Korean skincare routine, the international cosmetic and aesthetic industries are as vast as they are unique. But, thanks to globalization, niche trends now have universal appeal. In [this series](https://aedit.com/aedition/category/going-global), The AEDITION explores geographical markers of beauty and how they influence today's global patient and consumer.*

It’s safe to say that men care about how they look just as much as women. Forget the sitcom trope of a schlubby husband with the bombshell wife — men can be just as focused on their appearance as everyone else. In fact, studies show it’s the case around the globe. The difference is that how men want to look changes when you cross borders.

There is a reason the global men’s grooming industry grew to [$60.6 billion in 2018](https://www.prnewswire.com/news-releases/global-male-grooming-products-market-set-to-reach-81-2-billion-by-2024---analysis-by-product-price-range-distribution-channel-and-region-300883497.html) and is set to balloon even more (it is estimated to rise to $81.2 billion by 2024); men are much bigger consumers of beauty and grooming than people give them credit for. That extends to cosmetic procedures as well. According to the International Society of Aesthetic Plastic Surgery (ISAPS), [men made up 14.4 percent of all global cosmetic surgical procedures in 2017](https://www.isaps.org/wp-content/uploads/2019/03/ISAPS_2017_International_Study_Cosmetic_Procedures_NEW.pdf). And while they don’t break down gender divisions in individual countries, it’s clear that men are increasingly seeking out cosmetic procedures the world over.

But what these men are looking for varies by country. Much like women’s standards of beauty, what men aspire to look like has a lot to do with the culture they’re living in and is closely tied to their societal understanding of masculinity. In 2016, [UK-based Superdrug launched a “Perceptions of Perfection” study](https://onlinedoctor.superdrug.com/perceptions-of-perfection-part-ii-men/?utm_source=affiliatewindow&utm_medium=affiliate) that invited freelancers from around the world to alter a photo of a man to reflect the ‘ideal male’ of their culture. The results are, unsurprisingly, varied but do show that “men suffer equally with women around low body confidence as many strive to attain a standard of ‘attractiveness’ that is both often unattainable and driven by cultural perceptions and advertising ideals,” as the study notes. 

Understanding the [subtle differences in the male ideal](https://www.youtube.com/watch?v=aC7P-p0dPoI) around the world can shed a light on the global perception of masculinity and why more men are seeking out cosmetic procedures than ever before. Here, The AEDITION speaks with leading experts to find out what men are looking for in five regions around the globe.

## **1. Middle East**

In recent years, the Middle East has become a global plastic surgery hub, particularly Lebanon, Dubai, and Turkey. Some credit social media and western influence with this rise, but a decreasing cultural stigma around cosmetic work has also contributed to an increase in both procedures and medical tourism. Some estimate that as much as [30 percent of patients seeking cosmetic surgery are men](https://www.arabnews.com/node/1442116/saudi-arabia).

According to a [2017 study in the Saudi Medical Journal](https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5556282/), the most common cosmetic procedures were [rhinoplasty](https://aedit.com/procedure/ethnic-rhinoplasty) and [laser hair removal](https://aedit.com/procedure/laser-hair-removal). While they do not note how many of these procedures were performed on men, it’s in line with what experts see. “In the Middle East, rhinoplasty is number one,” says Beverly Hills-based board certified plastic surgeon [Leif Rogers, MD](https://aedit.com/provider/leif-rogers-md-578). It’s becoming more common not only in the Middle East itself, but also among people of Middle Eastern descent in the U.S., he says.

“They don’t necessarily want a Western looking nose,” New York City board certified plastic surgeon [Douglas Steinbrech, MD](https://aedit.com/provider/douglas-steinbrech-md-62), is quick to note. Instead, the ideal is a defined nose that still is culturally appropriate. “They may want it to be reduced, but to keep it within the bell-shaped curve that is the norm of their culture,” he says.

The Middle East is also rapidly becoming known as a hub for [hair transplants](https://aedit.com/procedure/neograft), especially in Turkey. It’s estimated that Turkey alone has more than 300 hair transplant clinics and has seen men flock from all over the world to have hair treatments. In a culture that has traditionally valued full beards and heads of hair, it’s unsurprising that hair-focused procedures are popular in the region. Couple that with an interest in manscaping (as seen through the amount of laser hair removal procedures) and it’s clear that hair is a defining factor in male beauty in the Middle East.

## **2. South America**
When you think about South American aesthetics, it’s impossible to overlook Brazil, which leads the charge in both beauty ideals and plastic surgery. Procedures like the [Brazilian Butt Lift](https://aedit.com/procedure/brazilian-butt-lift) have cemented Brazil as the gold-standard in body definition — not just for women but for men too.

Men in Brazil idealize a toned, athletic body but not overly muscular. “They’re all about big-time definition,” says Nashville-based board certified plastic surgeon [Jacob Unger, MD](https://aedit.com/provider/jacob-unger-md-2649), of Maxwell Aesthetics. It’s telling that [four of the top five most popular plastic surgery procedures](https://www.isaps.org/wp-content/uploads/2019/03/ISAPS_2017_International_Study_Cosmetic_Procedures_NEW.pdf) in Brazil are focused on the body, with [liposuction](https://aedit.com/procedure/laser-assisted-liposuction) and [abdominoplasty](https://aedit.com/procedure/abdominoplasty) top among them. Dr. Steinbrech also notes that he’s seen an increase in interest in other procedures among men in Brazil. “They do a lot of [gluteal augmentation](https://aedit.com/procedure/butt-augmentation-with-implants) and are very interested in implants,” he explains.  

While the ISAPS does not note how many men in Brazil underwent these surgeries versus women, given that Brazil is considered a plastic surgery capital around the world (thanks to inexpensive and accessible providers) it is not a stretch to assume that men are taking advantage to obtain their perfect beach body.

## **3. South Korea**
South Korea is a beauty-obsessed culture that has distinct ideas of beauty for both women and men. “Korea really sets the standards across Asia,” says Dr. Steinbrech. Look no further than the now-worldwide K-beauty trend to see that aesthetic trends often start there and soon have global implications. Men in South Korea are much more in tune with [skincare](https://aedit.com/aedition/best-skincare-grooming-ingredients-for-men) and makeup than men in other parts of the world and typically undergo cosmetic procedures like [jaw surgery](https://aedit.com/procedure/jawline-slimming-with-botox) and rhinoplasty to attain their desired look.

Dr. Steinbrech says K-Pop and the [Flower Boy](https://www.bbc.com/news/world-asia-42499809) aesthetic are the driving influences in South Korean aesthetics for men. “It’s a more androgynous feel where men want to have more delicate faces like a narrow jawline and a more pointed chin,” he explains. Unlike other parts of the world where stronger male features are preferred, South Korean men want a more stylized look that’s focused on their face and is even sometimes at odds with a more muscular body, according to Dr. Steinbrech. Similar to women, larger eyes are considered beautiful in men, but [double eyelid surgery](https://aedit.com/procedure/asian-blepharoplasty) (during which a Western-inspired crease in the eyelid is created) is very common as well, he says. 

To obtain more ‘delicate’ features many men turn to elaborate skincare routines and makeup, but there is a reason South Korea is considered one of the plastic surgery capitals of the world. In Seoul alone, there are [hundreds of plastic surgery clinics](https://www.academia.edu/18248718/The_dubious_enhancement_Making_South_Korea_a_plastic_surgery_nation), and, unlike in the United States, the most common procedures focus on the face and are considered ‘minor’ procedures. Double eyelid surgery is one, but so is double jaw surgery (to sculpt the jaw and augment the chin to create the desired V-shape) and rhinoplasty (to create a smaller, more delicate nose). These procedures are just as common for men as they are for women.

## **4. United Kingdom**

In recent years, male aesthetic ideals in the United Kingdom have shifted, some say as a result of the popularity of reality shows like *Love Island*, which features very fit women and men in various states of undress. *Love Island*, specifically for it’s constantly rotating cast of ripped, shirtless men, [has been said to be linked to an increase in anabolic steroid use and male body image disorders](https://www.huffingtonpost.co.uk/entry/love-island-2019-is-the-reality-show-affecting-male-body-image_uk_5cf61f85e4b0a1997b702181?guccounter=1).

Whether that is true or not, it’s clear that men in the United Kingdom are much more focused on their bodies and desire a toned, muscular physique. The ideal man is muscular, athletic, and heavily tattooed (the UK has emerged as one of the most tattooed nations), and while plastic surgery is less common for men than in other parts of the world, Dr. Steinbrech has seen this start to change. “The Brits are more conservative in general, but [UK patients] are starting to get more into body procedures,” he shares. “They’re starting to ask for them and it’s becoming a trend.”

According to the [British Association of Aesthetic Plastic Surgeons](https://baaps.org.uk/about/news/1708/cosmetic_surgery_stats_number_of_surgeries_remains_stable_amid_calls_for_greater_regulation_of_quick_fix_solutions), men in the UK are opting for non-invasive procedures like [Botox®](https://aedit.com/procedure/periorbital-botox) more frequently than surgical procedures. But while that may be the case when it comes to facial procedures, liposuction rose among men by 9 percent in 2018, further cementing the United Kingdom as an increasingly body-obsessed culture. 

## **5. USA**

“American [men] want to be tan and jacked like a Marine or a superhero,” says Dr. Steinbrech. “Basically, they want to look more like Thor.” But nailing down the aesthetic ideals of American men isn’t so easy. A lot of it has to do with where they live, at least according to Dr. Steinbrech. “There is a tendency with people (including men) in Los Angeles to want to look younger,” he says. “In California, people are rewarded for being fit, going to the gym, and appearing more youthful. They’re more likely to want to look very young and fit even into their sixties.” In other areas, like New York, he says men tend to be more focused on how their looks can make them more effective at their jobs. “In New York, they want a [big jawline](https://aedit.com/aedition/8-ways-to-get-a-more-defined-jawline)” because men equate that with confidence, leadership, and magnetism, he explains. 

Despite the subtle differences in geography, a peek at the top cosmetic procedures among men does shed some light. Liposuction and [gynecomastia](https://aedit.com/procedure/male-breast-reduction) surgery (a.k.a. male breast reduction) are common and men look to these procedures to obtain a more toned, fit shape. Rhinoplasty and [blepharoplasty](https://aedit.com/procedure/blepharoplasty-eyelid-surgery) (i.e. eyelid surgery) are also common, showing that men do seek to improve their facial features, though Dr. Steinbrech adds that the goals of these procedures among men is to make small, subtle tweaks that are not always noticeable. Still the most common cosmetic procedure of all is non-invasive Botox® (or other neuromodulators) and dermal fillers, which help men look youthful without surgery.

Whether it’s through non-invasive procedures or cosmetic surgery, the most common thing providers hear from their male patients is that they don’t want to look too 'done.' Men in the United States still often associate a certain ruggedness with a male ideal — a muscular body, a strong jaw, and a few (but not too many) lines on their faces. Perfection, in many ways, is considered feminine, but strength is masculine.

Understanding the differences in the ideal male aesthetic around the world can shed a light on why more men are seeking out cosmetic procedures than ever before. Here, The AEDITION investigates what guys are looking for around the globe.

Male Beauty, Grooming, And Cosmetic Surgery Trends Around The World

Going Global: Male Beauty And Cosmetic Surgery Trends Around The World

Polla sisters 2017 photo by Marin Raguz Le Marin Productions

*From that French girl je ne sais quoi to the intricacies of the multi-step Korean skincare routine, the international cosmetic and aesthetic industries are as vast as they are unique. But, thanks to globalization, niche trends now have universal appeal. In [this series](https://aedit.com/aedition/category/going-global), The AEDITION explores geographical markers of beauty and how they influence today's global patient and consumer.*

When the four Polla sisters were growing up in Geneva, Switzerland, their dermatologist father, Dr. Luigi Polla, didn’t mind much if they stayed out late at night with friends or at a bar. Forgetting to wear sunscreen, however, was another story. “We would never get in as much trouble with him as when we got a sunburn,” says Ada Polla, the eldest sister. “That was pretty much the worst thing that we could do. He was always very particular about how we treated our skin. It was part of our education, if you will.”

A lifetime of safe sun habits was not the only thing that made an impression on the sisters. All four are now involved in one or more of the family businesses. There’s the skincare line, [Alchimie Forever](https://www.alchimie-forever.com/); a medical practice and spa, [Forever Institut](https://www.forever-beauty.com/fr/), in Geneva; and a newer store concept geared towards millennials, [Forever Boutique](https://www.forever-boutique.ch/), in Lausanne. “We all worked with him throughout our childhood,” says Ada. “I started at 10, helping with filing and the front desk.” 

Today Ada, 41, is the CEO of Alchimie Forever, which she runs from Washington, D.C. Cyrille, 39, is director of communications and marketing of Forever Institut and Forever Boutique; Rachel, 36, is CEO for both. And Roxane, 30, helped to launch Forever Boutique last fall but is currently focused on her fellowship in vascular surgery at the University Hospital in Lausanne. 

They are all proactive in their personal routines, but they have learned from their father that the key to amplifying one’s own beauty is in not overdoing it. “You would never see a patient of his and say anything like, 'Wow, your lips look amazing. Who do you go to?'” says Ada. “His approach to beauty is for the long term, not in making dramatic or drastic changes. It’s about small, incremental improvements that you will notice, but everyone else will just think that you look gorgeous.” Among his signature treatments is the Softlift Forever, a [liquid facelift](https://aedit.com/procedure/liquid-facelift) technique using hyaluronic acid fillers to lift, contour, and sculpt the face. 

<CaptionImg url={https://images.ctfassets.net/zw35sfestf1t/2ZakPyY9DFwzMdkxPvcfkk/aa477d88c718d735619bda18a5e4bf71/Forever_Institut_-_Gene__ve_-_Centre_de_me__decine_esthe__tique_photo_from_Alchimie_Forever.jpg}>
  The interior of the Forever Institut in Geneva. Photo by Marin Raguz, Le Marin Productions
</CaptionImg>

While his patients at the Forever Institut on the Rue du Rhône in Geneva tend to be over 40, he noticed a new “beauty attitude” among the younger generation and encouraged his daughters to create a space more tailored to their needs. “The idea that women today, but men as well, they want it all,” says Cyrille. “They want medical aesthetics, but they want natural results. They want to have an active career but they also want to take care of themselves and for their well being. They want accessibility and, at the same time, luxury and high service.” 

With this insight, and inspired by trends from the United States (from blow dry-only hair salons like Dry Bar to the limited laser offering at Skin Laundry), the Polla sisters opened Forever Boutique in Lausanne last fall. “The idea,” says Rachel, “is to enhance, not transform.” 

Everything at Forever Boutique is geared toward the patient who is being proactive about her skin before she notices major changes and who is committed to taking care of it for the long haul. She wants services that are preventative, quick, and done in a professional but casual environment. 

There are six categories to choose from: Lips, Look ([botulinum toxin injections](https://aedit.com/procedure/botox-facial)), Complexion ([peels](https://aedit.com/procedure/tca-peel)), Skin ([microneedling](https://aedit.com/procedure/microneedling) and [micro-injections of hyaluronic acid](https://aedit.com/procedure/permanent-lip-fillers)), Makeup, and [Lasers](https://aedit.com/procedure/nonablative-nonfractional-lasers). All injectables are performed by doctors, while other treatments are done by aestheticians and nurses. Each service comes in a “lightweight” and “intense” version. “Bo-Look,” for example, offers far fewer units and a more subtle improvement with Botox®, while “Bo-Top” more closely resembles a standard botulinum toxin treatment. 

<PullQuote attributedTo={Ada Polla}>
  “It was always important to take time for ourselves, to get injections and treatments and to use creams, not because we’re vain and we want to look much younger than we are, but more in a philosophical way. If we look good, we feel good. And if we feel good, we’ll do good.”
</PullQuote>

The most notable option, which is unique to the practice, is Instalip, an ultra-temporary lip plumping procedure that was developed in-house. It’s a combination of hyaluronic acids of varying molecular weights injected so that they only last for two to three weeks. The idea came from the realization that a lot of young women were afraid of fillers because of seeing overly inflated results. “You can have slightly plumper lips, the ones you really want, without looking done, and without a commitment,” says Rachel. “It’s less serious. It’s less intimidating. And if they hate it, their lips go back to normal in two weeks.” 

To keep women coming back regularly — and to encourage a habit of dermatological self care — there is a membership program that lets customers buy a year’s worth of regular services at a 25 percent savings, which amounts to around $100 to $200 a month. “We target a younger clientele, and we are conscious that these girls need to have an idea of their budget,” says Rachel. “You have a budget for the gym, you have a budget for your hair, and now you can have a budget for your skin.” 

<CaptionImg url={https://images.ctfassets.net/zw35sfestf1t/4odMMAxM71424b16pVL3Tx/1ca519a3fe025880c269b847ea06d215/Forever_Boutique_et_Equipe_2017_8Q2A6079_photo_by_Marin_Raguz_Le_Marin_Productions.jpg}>
  Treatment chairs at the Forever Boutique in Lausanne. Photo by Marin Raguz, Le Marin Productions
</CaptionImg>

Each sister is a poster child for regular maintenance. They all do Botox® around twice a year, and each has committed to treatments that address their various skin concerns — from light peels for acne to lasers for redness and hair removal to [mesotherapy](https://aedit.com/procedure/mesotherapy) and [PRP scalp injections for hair loss](https://aedit.com/procedure/plateletrich-plasma-prp-for-hair-loss) (*see below for their individual routines*).

Given their collective careers and how early they began, it’s no surprise to learn that both of their parents were not just doctors but entrepreneurs. Hard work and a sense of adventure was ingrained in their upbringing. From 1984 to 1986 (before Roxane was born), the family lived in Boston, where their biomedical researcher mother, Dr. Barbara Polla, studied at the Harvard School of Public Health. During that time, their father did his post-doctoral fellowship at the Wellman Center for Photomedicine at Mass General with dermatologist and laser pioneer, Dr. R. Rox Anderson. 

It turned out to be an auspicious start. When Luigi returned to Switzerland and established his own clinic, he did so with lasers and was the first to bring the new technology to Europe. While the lasers were initially used to treat children with port-wine stains and hemangiomas, their existence and medical usage planted the seed for both the skincare line and a booming aesthetics practice.

“Lasers back then were not as ‘lunchtime,’ as they are today, so the treatment created a lot of heat and a lot of redness and swelling and side effects,” says Ada. “My father wanted a product that would heal the skin post-treatment.” The cream he developed with a pharmacist friend was given to children, but their mothers began coming back and asking for seconds. From there, Alchimie Forever was born. 

The original product, the [Kantic Brightening Moisture Mask](https://www.alchimie-forever.com/products/kantic-brightening-moisture-mask), is still the top seller, and the products that have followed — some of which were formulated by Dr. Barbara Polla — all center around combating inflammation and the health of the skin. 

“From the start, it was about calming,” says Ada. “Today people are aware of its importance, but when I had this conversation 10 years ago when we started, it was all about, ‘This product isn’t making my skin red. It’s not making my skin peel. I don’t feel anything, so obviously it’s not working.’” Luckily, that attitude has shifted, and customers more readily understand that irritation is not always the best sign that a product is the right fit for your skin.  

In addition to lending her expertise at formulation, the girls’ mother also lent her beauty outlook, impressing upon them the importance of self care as a form of self-respect. “She was very focused on beauty, but not necessarily looks, more about the feeling that comes with beauty,” says Ada. “It was always important to take time for ourselves, to get injections and treatments and to use creams, not because we’re vain and we want to look much younger than we are, but more in a philosophical way. If we look good, we feel good. And if we feel good, we’ll do good.”  

<CaptionImg url={https://images.ctfassets.net/zw35sfestf1t/3g4vkWOttNv5yGLjbdBfW2/ef9e26fd0f0aa6c47c3060962f0ac445/4_Polla_sisters_in_colored_dresses_at_Forever_Institut_2017_photo_by_Marin_Raguz_Le_Marin_Productions.jpg}>
  The Polla sisters (from left): Cyrille, Rachel, Ada, and Roxane. Photo by Marin Raguz, Le Marin Productions
</CaptionImg>

So, what are their go-to treatments for healthy skin? The Polla sisters share their aesthetic regimens with The AEDITION. 

### **Roxane, 30**
“The first treatment I did was [laser hair removal](https://aedit.com/procedure/laser-hair-removal). Now I do light Botox® in between my eyebrows because, when I don't do it, I tend to have frown lines. What I tell my friends is that it's not that I want to hide all my starting wrinkles. It’s more that, when I have that particular one, I feel it doesn't at all represent my personality because it gives me a very stern look, which I feel that I’m not. I still have zits and acne, so I do peels — especially the Alchimie Forever Brightening Peel — on a regular basis.” 

### **Rachel, 36**
“I have started to do Botox® twice a year. I was the first one to try Instalip. I have discovered a new type of laser hair removal for people with blonder hair at Forever Institut. It’s a q-switch laser that kills hair follicles for four months — it works not on a thermal basis but on a mechanical basis. When I need a nice glow, I do the Alchimie peel or another peel we do at the boutique. I’m going to start to do treatments to treat cellulite. It’s a mechanical massage for body contouring for light cellulite.” 

### **Cyrille, 39**
“I have a tendency to have a sensitive vascular system and redness, so I do a lot of the Vbeam laser treatment to reduce rosacea two or three times a year. I've been doing Botox® twice a year. I like enhancing my lips once or twice a year. Since I know I like it, I don’t use Instalip. I use one that lasts for six to nine months. 

After giving birth I started losing a lot of hair, so I tried mesotherapy and PRP injections in the scalp, which really helped. A few years ago I also tried my first Softlift. After giving birth, I lost a bit of weight and that started to show fatigue on my face. SoftLift helped. For summer, I do body contouring and Botox® in the armpits to reduce perspiration. It lasts three or four months.”

### **Ada, 41**
“I have a short answer: The only thing I do is Botox® twice a year when I go to Geneva — only ever with my father. I make up for the lack of in-office treatment with all of the [Alchimie Forever](https://www.alchimie-forever.com/) products, which I slather on myself on a daily basis.”

*All products featured are independently selected by our editors, however, AEDIT may receive a commission on items purchased through our links.*

Expert Opinion

Four sisters reflect on running a European skincare dynasty and why they are pioneering a friendly — and understated — approach to injectables for the millennial set.

Alchimie Forever's Polla Sisters Share The Swiss Take On Medical Aesthetics

Going Global: The Swiss Take On Aesthetics

Worldwide Beauty

*From that French girl je ne sais quoi to the intricacies of the multi-step Korean skincare routine, the international cosmetic and aesthetic industries are as vast as they are unique. But, thanks to globalization, niche trends now have universal appeal. In [this series](https://aedit.com/aedition/category/going-global), The AEDITION explores geographical markers of beauty and how they influence today's global patient and consumer.*

They say beauty is in the eye of the beholder. What one person thinks is attractive is often completely different than what someone else thinks. This is especially true when comparing the specific ideals of female beauty across different countries. The beauty standards set by the society we live in have tremendous influence on the styles and trends we are drawn to.

Here is an interesting example: in America, we see tan skin as beautiful. We strip down and have our bodies sprayed and contoured to get a golden glow. By comparison, a creamy complexion is considered beautiful in many parts of Asia. Japanese women often wear long sleeves and hats to the beach to keep their skin fair. When we are inundated with images of bronzed celebrities and ads for self-tanning products, it is easy to forget the same trend might not be as popular in other parts of the world.

In the past few years there have been some fascinating experiments done to see how the rest of the globe interprets beauty. In one, a journalist sent a photo of her face to freelancers in over 25 countries and asked them [to make her look beautiful](https://www.buzzfeed.com/ashleyperez/global-beauty-standards). A similar experiment had female graphic designers in 18 different countries Photoshop the image of a woman into the [“ideal” body type](https://www.professionalbeauty.com.au/beauty/want-to-know-what-the-ideal-body-shape-in-18-countries-is/#.VdVv7mZHanM) according to the beauty standards where they live. In both experiments, all of the photos look vastly different from one another.

Comparisons like these fuel our fascination with global beauty trends. Why is plastic surgery so popular in South Korea? How do French women pull off an effortlessly gorgeous look? Here is a peek at how beauty is perceived and what cosmetic procedures are trending in six different parts of the world.

## __South Korea__

The desire for a milky, smooth complexion is also popular in other parts of Asia, including South Korea. While pale skin was originally a signifier of wealth and prestige, the desire for white skin is now associated with youthfulness. The first signs of aging on Asian skin is pigmentation, not wrinkles, so men and women use beauty products with whitening agents to appear as light and ageless as possible.

These beauty products, known as K-beauty in the global market, are focused on health and hydration (we can thank South Korea for sheet face masks). It is about nourishing your skin so you look incredible with little to no makeup. Korean beauty consumers favor a dewy, glowing complexion with textured, yet natural eyebrows. Beauty trends lean towards soft, earth-toned eyeshadow and natural lips with lightly tinted color. 

In South Korea, having big, wide eyes is also considered beautiful. Every year, thousands of young people undergo double eyelid surgery to make their eyes appear larger. The procedure was the third most popular cosmetic surgery worldwide in 2016, when more than 1.3 million operations were reported.

When it comes to going under the knife, nowhere in Asia is plastic surgery more popular than South Korea. The research company [Gallup Korea](https://www.gallup.co.kr/gallupdb/reportContent.asp?seqNo=656&pagePos=1&selectYear=0&search=3) found that roughly one in three Korean women between the ages of 19 and 29 said they had cosmetic surgery. In addition to [double eyelid surgery](https://aedit.com/procedure/asian-blepharoplasty-openincisional-approach), [jaw reduction](https://aedit.com/procedure/orthognathic-surgery) is another popular procedure and is used to slim the chin and create the highly desired “V” face shape. In Korean culture, it is not uncommon for women to undergo [rhinoplasty](https://aedit.com/procedure/open-rhinoplasty) to make the nose bridge appear higher and more pronounced.

Despite the prevalence of plastic surgery in South Korea, the desired aesthetic is not to appear overly “done.” Rather, a woman undergoes a series of small and subtle operations to look different from everyone else – a more beautiful version of herself.

## __France__

French ideals of beauty are imperfect, laid-back, and undone. In France, women believe the notion of beauty should be pleasing to oneself above all, and that the most beautiful women are the ones who look effortlessly gorgeous. Rather than using irritating skincare products, crash dieting, and plastic surgery to make themselves feel beautiful, women in Paris prioritize pleasure and love their bodies as they are. 

When it comes to maintaining a flawless complexion, the French base their beauty routines on prevention, or “tweakments”, rather than quick fixes. Women take care of their skin from a young age using beauty routines and secrets passed down from their mothers and grandmothers. However, the French’s unfussy attitude towards beauty does not mean plastic surgery is off the table.

According to the most recent [Global Aesthetic Survey](https://www.isaps.org/wp-content/uploads/2017/10/GlobalStatistics2016-1.pdf) released by the International Society of Aesthetic Plastic Surgery (ISAPS), [breast augmentation](https://aedit.com/procedure/breast-augmentation-with-fat-transfer) is the most popular cosmetic surgical procedure in France. [Eyelid surgery](https://aedit.com/procedure/lower-eyelid-blepharoplasty-transcutaneous-approach) is also common, listed as the number one facial cosmetic operation. [Fillers](https://aedit.com/procedure/under-eye-filler)  and injections of botulinum toxin, a.k.a. [Botox®](https://aedit.com/procedure/botox-facial), are the most common non-surgical procedures among French women.

## __Brazil__

When we think about Brazilian beauty standards, the [Brazilian Butt Lift](https://aedit.com/procedure/brazilian-butt-lift) and barely-there waxes are the first things that come to mind. This South American country is obsessed with beauty and being attractive is perceived as crucial to getting a job and finding a partner. In fact, beauty is such a central part of life in Brazil that plastic surgery is free or low-cost in public hospitals. This intense longing to be beautiful has made Brazil the second most popular country for plastic surgery with more than [2.5 million procedures performed in 2016.](https://www.isaps.org/wp-content/uploads/2017/10/GlobalStatistics2016-1.pdf)

The most popular plastic surgery in Brazil is [liposuction](https://aedit.com/procedure/laser-assisted-liposuction), which is closely followed by [breast augmentation](https://aedit.com/procedure/breast-augmentation-with-implants). [Abdominoplasty (also known as a tummy tuck)](https://aedit.com/procedure/abdominoplasty) and [breast lift](https://aedit.com/procedure/breast-lift) round out the top procedures in the country. The popularity of these body-sculpting surgeries is telling. Brazilians feel extreme pressure to have a perfect figure they can flaunt in a bikini. Women are even going as far as to have liposuction of the toes in pursuit of a flawless body.

When it comes to cosmetics, Brazilian women take a more natural approach. Brazil is a tropical country – it is hot and humid all year round – so a full face of makeup would instantly melt off. Brazilian beauty is based on a personal care routine that puts skincare front and center. Sunscreen is a must, as are beauty products with natural ingredients like coconut oil.

## __United States__

It is somewhat hard to pinpoint the beauty standards in America since there is such a variety of cultures and races. And, what is considered beautiful has changed dramatically over the past few decades. In the ‘90s, the beauty standards were to be tall, thin, and fair-skinned. Beauty brands had complete control over what defines beauty. However, according to research by [Mintel](https://www.mintel.com/press-centre/beauty-and-personal-care/mintel-announces-four-global-beauty-and-personal-care-trends-for-2018), the beauty industry is changing. Men and women are starting to embrace their imperfections and take control of how beauty is defined. Today, the confidence that comes from accepting and loving one’s body is considered beautiful.

While the body-positive movement is gaining momentum, there is still pressure to achieve the perfect figure. The Kardashians have set the bar high with tiny waists, voluptuous curves, and full lips – beauty trends that are unattainable for most women without cosmetic procedures. Perhaps that is part of the reason why the United States racked up the most plastic surgeries out of every country in the world. From New York to Los Angeles, a whopping 4.2 million operations were performed in 2016.

Breast augmentation is the most popular plastic surgery in the U.S., followed by liposuction. More than 1.1 million Americans received BOTOX® to decrease the appearance of wrinkles and prevent future signs of aging.

## __Spain__

If you walk through the streets of Madrid or Barcelona, it is obvious that beauty is a central part of the culture in Spain. As in other European countries, the beauty standards are high – women considered attractive have a slim figure, light complexions, and are impeccably dressed. Hair care is important in Spain; attractive women have long, thick, silky brunette locks. Spanish women also take great care of their skin. They wear makeup every day, though it is very subtle and natural.

Plastic surgery is not as popular in Spain as it is elsewhere. Those who are opting to go under the knife are most likely getting breast augmentation and liposuction.

## __India__

India has strict beauty standards that girls are held to from a young age. There is a considerable amount of pressure from a woman’s family and neighbors to look a certain way. In India, beauty ideals include long, lustrous black hair, almond-shaped eyes, natural lips, dark eyebrows, thick eyelashes, and a straight, pointed nose.

Perhaps the most significant indicator of beauty in India is fair skin. The biggest Bollywood actors and actresses endorse beauty products that contain whitening agents that promise a lighter complexion. There are countless beauty brands to choose from, as well as DIY tutorials on social media that offer skin whitening tips and tricks. In India, the link between fair skin and beauty is undeniable.

India is an emerging market when it comes to plastic surgery. Rhinoplasty is the most popular facial procedure, while liposuction and abdominoplasty are the most requested body-sculpting operations. A surprising number of men are also undergoing plastic surgery in India. There were thousands of [hair transplants](https://aedit.com/procedure/neograft) and [gynecomastia](https://aedit.com/procedure/male-breast-reduction) surgeries (also known as male breast reduction) performed in 2016.

Global Beauty Trends: The Perception of Beauty Around the World. The beauty standards set by the society we live in have tremendous influence on the styles and trends we are drawn to.