For longer lashes without the crazy makeup routine, look no further than prescription Latisse® by Allergan. What’s it going to cost you? We’ve got the details.
Written By: Erin Storm, PA-C
Published: April 11, 2021
Last updated: December 22, 2021
For everyday skincare essentials, pre- and post-treatment support, procedure enhancers, or even treatment alternatives, we’ve got you covered.

Content Reviewed by AEDIT Medical Advisory Board
Latisse® by Allergan is a prescription eye drop serum that is approved by the United States Food and Drug Administration (FDA) to enhance eyelash growth. Latisse® is only intended for use on the upper eyelashes of the upper eyelid, though it’s also used off-label for eyebrows.
In clinical trials, Latisse® was shown to work by extending the growth phase of a hair follicle to allow for natural looking, augmented length. It will have noticeable results within four months of regular use, and results can be maintained with continued therapy. Side effects including darker eyelashes, changes in eye color, changes in eyelid skin and skin darkening, eye redness, dry eye, and allergic reaction.

The actual price of a 3 milliliter bottle of Latisse® (a one month supply) will be affected by a few factors. We’ve outlined them in the table below:
| Cost Factor | Explanation | | ---------- | ---------- | | Treatment Area | Eyelashes vs. Eyebrows | | Provider | Training, experience, specialty | | Consultation Fee | May or may not be applied towards procedure cost | | Maintenance Expenses | Duration of use |
Let’s expand a bit on what we mentioned in the first table. Latisse® is a prescription medication, but your insurance is not going to pay for it (more on that below!). Depending on where you live and your provider, the price of a prescription for Latisse® will vary. The amount of Latisse® serum used will be consistent by individual (one drop), however, it may vary slightly depending on if you’re treating the lashes or brows. Long term, Latisse® becomes a subscription product. Once results are achieved after a few months, candidates will need to continue to use it indefinitely to maintain the results.
Essentially, the prescription cost gets you the bottle of Latisse® itself. The reason the price may vary is because depending on where you live, the provider or facility you go to will have their own price. You cannot purchase Latisse® directly from Allergan, so there will be markups on the product. The Latisse® serum comes with everything you need for 30 days of use, including the sterile applicators and the topical solution.
And now the big question, what does Latisse® actually cost? As we mentioned, the average price for a 30 day Latisse® supply is about $130. To help with some numbers, if your 30 day Latisse® supply costs you $120 that breaks down to $4 per day. Yearly costs at $120 per bottle will be $1,440.
On top of the Latisse® bottle, you may also have to pay visit fees every few months to have appointments with your provider and maintain your prescription. Some providers may offer discounted subscriptions and special offers for regular Latisse® users.
It’s all about location! The 2019 American Society of Plastic Surgeons Report shows the majority of cosmetic procedures take place on the coasts. Everything is more expensive on the coasts and this most likely holds true for Latisse® as well.

The table below reports average 30 day prescription costs of Latisse® in major cities across the US.
| State | Average Cost | | ---------- | ---------- | | New York, NY | $120 to $200 | | Chicago, IL | $120 to $130 | | Miami, FL | $110 to $130 | | Birmingham, AL | $110 to $130 | | Austin, TX | $110 to $130 | | Los Angeles, CA | $120 to $140 |
For those considering pursuing Latisse® abroad, the table below compares average 30 day supply costs in a few countries. As a friendly reminder, you’ll need to consider travel expenses and research the reputation of the provider and facility. The table below shows average 30 day Latisse® supply costs converted to U.S. dollars.
| Country | Average Cost | | ---------- | ---------- | | Canada | $130 to $150 | | Mexico | $40 to $60 | | Colombia | $20 to $50 | | United Kingdom | Product not available in the UK | | Australia | Product not available in Australia | | Japan | $120 to $140 | | United Arab Emirates | $110 to $130 |
We mentioned it before, but we’ll say it again, Latisse® is not going to be covered by your health insurance provider. Insurance covers medically indicated conditions with documentation supporting their medical necessity. Latisse® is a cosmetic procedure so even though you may feel it’s necessary for you to have longer lashes, your insurance company is probably not going to see it that way.
So, if you’ve decided Latisse® for upper eyelash growth is worth it, hopefully we’ve given you a better idea of what it costs and how it works. You’re officially one step closer to longer lashes!
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